With potential visitors across a variety of platforms, franchisors must employ a multi-channel marketing strategies for franchises allow increasing more franchisees and customers.
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Study results show that multi-channel customers spend 4% more in physical stores and 10% more online than single-channel customers.
This article explores 5 key ways multi-channel franchise marketing can boost franchise growth.
1. Reach Investors Wherever They Are
People no longer consume information in one place. Some love scrolling through Instagram, while others prefer getting updates from email newsletters.
To be seen, you need to be present where your ideal customers spend their time online and offline. The greater your presence across various channels, the more chances potential customers and franchisees have to discover your brand.
- Omnichannel customer engagement strategies help businesses retain 89% of customers (Invesp).
- Seventy-three percent of consumers use more than one channel (Harvard Business Review).
How to Do It:
Expand Beyond the Familiar: Think beyond just Facebook and Google. Consider niche social platforms, industry websites, local publications, and even offline channels like trade shows.
Optimize for Each Channel: Adapt your content. A blog post won’t translate well to an Instagram caption. Learn the strengths and expectations of each platform.
2. Build a Stronger Brand
Think about the brands you know best – you probably see them online, on TV, and maybe even on billboards. This repetition is vital!
Seeing your franchise consistently across different channels builds familiarity. In a crowded market, a multi-channel franchise marketing approach makes your brand sets you apart. It conveys your unique personality and what customers can expect from your franchise.
- Name recognition is a significant factor in making investment decisions for 82% of investors.
- Up to 23% can be increased by consistent brand presentation across platforms.
How to Do It:
Unified Visuals: Maintain the same logo, color schemes, fonts, and even photography style everywhere customers or potential franchisees might see you.
Consistent Messaging: Develop a core brand message and voice. This should be reflected in social media posts, website copy, and even how employees interact with customers.
3. Learn What Customers Want
Different channels offer different insights. Website traffic shows you what products people are interested in, while social media comments reveal what they like (or dislike!) about your franchise. Understanding customer pain points and preferences helps refine your products, services, and overall customer experience.
- According to Forrester Research, 77% of consumers prefer brands that provide personalized customer service or experiences.
- The best customer experience companies drive 4-8% higher revenues than the rest of their industries. (Bain & Company)
How to Do It:
Listen actively: Monitor social media mentions, read reviews, and conduct regular surveys to gather direct feedback from your audience.
Analyze Trends: Use website analytics and social media insights tools to track customer behavior, popular products, and areas of interest.
4. Increase Revenue Opportunities
Diversifying marketing channels allows franchises to reach potential customers and franchisees in previously unexplored markets, opening up new avenues for revenue.
- Brands that use three or more channels have a 287% higher purchase rate than brands that use only one channel.
- Multi-channel marketing can increase lead generation rates by 24%.
How to do it:
Embrace Paid and Organic Strategies: Start with organic social media and content marketing. Invest in paid multi-channel advertising to amplify your reach on high-performing channels as you gain traction.
Cross-Promotion & Remarketing: Use social posts to drive email signups, website pop-ups to build your social following, and remarketing for deeper engagement and growth.
5. Competitive Advantage
Differentiation is key in today’s scenario. With multi-channel franchise marketing, you can penetrate the market more deeply than those relying on a single channel. Potential franchisees encounter your brand across multiple platforms, increasing exposure and recognition significantly compared to competitors who do not.
- Investing in omnichannel customer service increases customer retention by 91%
- Brands that provide a great customer experience outperform laggards by nearly 80%.
How to do it:
Focus on Underutilized Channels: If your competitors saturate a few mainstream channels, explore less crowded platforms relevant to your industry and customer demographics. This allows you to stand out.
Distribute Content on all Platforms: Develop high-quality, informative content that can be distributed across various channels, such as blogs, social media, and email newsletters, to build authority and trust in your brand.
Contact TopFire Media For Franchise Excellence
Building a successful franchise requires more than just great products or services – you need a comprehensive marketing strategy to tell your story effectively.
TopFire Media understands the power of a multi-channel marketing campaign, combining public relations, franchise SEO, social media, and more into a cohesive strategy. Their integrated services help you reach the right customers, build brand recognition, and drive franchise growth.
If you want to expand beyond the horizon, let TopFire Media help your brand with a strategy that puts your brand before potential franchise owners.
Contact us today for more information on multi-channel franchise marketing.