Finding Your Franchisees’ Motivation and Focusing on it (Their ‘Why’)
Potential franchisees have many choices when it comes to choosing a brand to invest in. It’s your job to sell the story of your franchise and convince them that yours is one they want to join. First, understand your prospective franchisee’s motivation then…
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Want to Sell More Franchises? Tell a More Compelling Story
Your franchise is more than what’s in your franchise disclosure documents. It’s more than royalty fees and revenues. Your franchise has a unique story, and that’s what attracts franchisees who help you expand your brand and help you tell that story…
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Attracting Multi-Unit Franchise Developers to your System
As the franchise industry continues to experience another year of strong growth, franchising continues to permeate every community and almost every industry in the world. While research shows that interest in franchising remains at an all-time high, many franchisors...
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Franchise Public Relations is a Partnership Pathway
At TopFire Media, anecdotal evidence has shown us that even the best planned franchise public relations strategies can fall completely flat without the full engagement of clients who have hired a PR firm. Our team is made up of experts who have worked with some of the...
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Using Franchise PR to Generate Leads
Before digital media, public relations complimented franchise marketing campaigns, but didn’t contribute to them in a way that was measurable. While we know print media is an extraordinary driver of leads, measurement techniques for digital franchise pr is much...
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The Right Content for Your Franchise Sales Website
Think about what happens the minute someone signs on the dotted line, committed to taking your brand as their own. It’s a big moment. It means someone is so confident in you, the brand, and the systems that drive it, that they have decided to change their entire way...
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Franchise Lead Nurturing through Digital Marketing
When it comes to reaching prospective franchisees, the internet and social media provide a wealth of opportunities for franchisors and other businesses to engage with customers or prospects. However, the number of digital franchise marketing options and information...
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Increase Franchise Leads With A Content Marketing Strategy
In today’s oversaturated ad space, potential franchisees are inundated with – and often overwhelmed by – pitches both online and in the real world. Yet, these prospective business owners continue to research new investment opportunities franchises with the same...
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5 Common Email Marketing Mistakes – and How to Avoid Them
When developing a franchise system, it is crucial to engage potential franchisees by maintaining regular and consistent contact. This is how you qualify incoming leads and turn them into warm prospects. However, inboxes can become graveyards for mass franchise emails...
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4 Ways to Strengthen Your Franchise Lead Generation Efforts
As technology becomes more and more integral for an effective sales process, franchises can reach a wider audience than ever before. There are also more franchise lead generation strategies to choose from than ever before. It’s great to have a range of options –...
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