Using PR to Generate Franchise Leads
Before digital media, public relations complimented franchise marketing campaigns, but didn’t contribute to them in a way that was measurable. While we know print media is an extraordinary driver of leads, measurement techniques for digital public relations are much...
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Developing the Right Content for Your Franchise Sales Website
Think about what happens the minute someone signs on the dotted line, committed to taking your brand as their own. It’s a big moment. It means someone is so confident in you, the brand, and the systems that drive it, that they have decided to change their entire way...
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How to Nurture Franchise Leads through Digital Marketing
When it comes to reaching prospective franchisees, the internet and social media provide a wealth of opportunities for franchisors and other businesses to engage with customers or prospects. However, the number of digital franchise marketing options and information...
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How to Develop a Content Marketing Strategy to Boost Franchise Lead Generation
In today’s oversaturated ad space, potential franchisees are inundated with – and often overwhelmed by – pitches both online and in the real world. Yet, these prospective business owners continue to research new investment opportunities franchises with the same...
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5 Common Email Marketing Mistakes – and How to Avoid Them
When developing a franchise system, it is crucial to engage potential franchisees by maintaining regular and consistent contact. This is how you qualify incoming leads and turn them into warm prospects. However, inboxes can become graveyards for mass franchise emails...
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Four Ways to Strengthen Your Franchise Lead Generation Efforts
As technology becomes more and more integral for an effective sales process, franchises can reach a wider audience than ever before. There are also more franchise lead generation strategies to choose from than ever before. It’s great to have a range of options –...
read moreFacebook Advertising for Your Business
In a world that allows you access information at your fingertips, social media is crucial to be successful in your business. However, it is how you use social media to your advantage as an entrepreneur that will make or break you in the franchise industry. Facebook...
read moreLearning From The Best
Franchising is one of the most important business developments of the last century, and though it uses the shared wisdom of successful business owners to form rock-solid business strategies, it is by no means easy. No one knows that more...
read moreThe Art of Content Development
Regardless of the kind of marketing tactics I use, content development should be an integral part, not something separate. In this digital age characterized by fierce competition between companies, proper marketing is impossible without great content. So let me start...
read moreHow Public Relations Impacts the Franchise Industry
Public relations is more important to the franchise industry than ever. With so many companies of various kinds out there, franchise businesses need to stand out from the crowd and create a distinctive, positive brand image. Public relations plays a key part to this,...
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