Facebook Pixel
The Power of a Strong CRM for Franchise Development Marketing

The Power of a Strong CRM for Franchise Development Marketing

If we were to choose the three most important aspects of managing leads in franchise development marketing, they would be timing, communication, and organization. The ability to bring all three of these together in well-performing software can be the difference...
Key Steps for Mapping a Great Franchise PR Strategy

Key Steps for Mapping a Great Franchise PR Strategy

When you use a map, or utilize your GPS app, you do so for direction. The entire purpose of a map is to see where you are going before you get there, and ultimately what path to follow to reach your destination. When it comes to mapping out a PR plan for a franchise...
8 Email Marketing Best Practices for Franchise Marketers

8 Email Marketing Best Practices for Franchise Marketers

By 2023, it is estimated that half the world’s population, nearly 4.3 billion people, will be email users. Email marketing is still the number one marketing tool for more than 81% of marketers, who make up part of the 293 billion emails that are sent and received each...
How to Get Your Franchise Development Website Searched

How to Get Your Franchise Development Website Searched

A website is only as good as its ability to generate results. Franchise Development websites are built to capture leads from prospective franchise buyers and convert them. When creating a franchise web design, it’s important to know your buyer audience; really...
The Secret to Attracting Multi-Unit Franchises

The Secret to Attracting Multi-Unit Franchises

The first rule of thumb when marketing anything to anyone is to know your buyer. Just as franchise owners differ from start-up business owners, multi-unit franchisees are different than single-unit franchise owners. Those looking to invest in multi-unit franchises...
The Surprising Beneficial Effects of Social Media on SEO Rankings

The Surprising Beneficial Effects of Social Media on SEO Rankings

As franchise development digital marketers, we understand the general use of social media. It’s good for brand awareness and public relations, but we’ve never really focused on it as a vehicle to drive significant traffic to our websites. Guess what? That is no longer...
The Importance of Marketing Your Franchise

The Importance of Marketing Your Franchise

As more and more franchises begin to crop up, it’s important to have a strong marketing strategy in place to gain the interest of franchisees and customers alike. As potential business owners look to invest in a potential company, it is crucial for the franchisor to...