If we were to choose the three most important aspects of managing leads in franchise development marketing, they would be timing, communication, and organization. The ability to bring all three of these together in well-performing software can be the difference...
As one of the top franchise marketing agencies, Chicago-based firm ranked third in its category in annual survey of more than 900 franchise brands HOMEWOOD, Ill., Sept. 13, 2022 /PRNewswire/ — TopFire Media, one of the nation’s top franchise development...
When you use a map, or utilize your GPS app, you do so for direction. The entire purpose of a map is to see where you are going before you get there, and ultimately what path to follow to reach your destination. When it comes to mapping out a PR plan for a franchise...
By 2023, it is estimated that half the world’s population, nearly 4.3 billion people, will be email users. Email marketing is still the number one marketing tool for more than 81% of marketers, who make up part of the 293 billion emails that are sent and received each...
Creating a new website or optimizing an old one is exciting. It looks sleek, is well-organized, and pops with just the right amount of information to entice your visitor to take the next step. Lead capture is the ultimate goal of a well-performing website, and there...
There’s buzz that Facebook (Meta) is broken, that digital franchise development marketing strategies and campaign attempts on the platform are quickly becoming a waste of time, money, and resources. Reports this year from financial giants like Bloomberg,...
A website is only as good as its ability to generate results. Franchise Development websites are built to capture leads from prospective franchise buyers and convert them. When creating a franchise web design, it’s important to know your buyer audience; really...
The first rule of thumb when marketing anything to anyone is to know your buyer. Just as franchise owners differ from start-up business owners, multi-unit franchisees are different than single-unit franchise owners. Those looking to invest in multi-unit franchises...
As franchise development digital marketers, we understand the general use of social media. It’s good for brand awareness and public relations, but we’ve never really focused on it as a vehicle to drive significant traffic to our websites. Guess what? That is no longer...
As more and more franchises begin to crop up, it’s important to have a strong marketing strategy in place to gain the interest of franchisees and customers alike. As potential business owners look to invest in a potential company, it is crucial for the franchisor to...
You have lots of options for generating leads, and most are not that good. The typical marketing agency has no idea how difficult your job is or what makes a good franchisee prospect.
At TopFire Media – we get it! We’ve done it.
BEST PRACTICES FOR FRANCHISE MARKETING & SALES:
Insider Tips to Improve Your System’s Results
