What is a franchise lead? A franchise lead is a prospective franchisee for your brand. Generating and collecting these leads is a bit of a science. When it comes to lead generation, quality rules over quantity. A poorly planned digital franchise marketing plan can...
It doesn’t matter what industry you’re in. If you’re researching marketing strategy and building a brand in any way, you’ll run across the term SEO, or search engine optimization. Just like with any specialty, franchise SEO has particulars that need to be considered...
Many franchisors are surprised when they see how different franchise development marketing is from consumer marketing. Obviously, the product is different, but the legalities are too. Like everything else in franchising, there is the matter of compliance. What you can...
In the quest to expand your franchise, you want the best franchise marketing agency working for you, generating qualified leads that will turn into franchise awards. There’s no sense in wasting time or money with a franchise agency that can’t deliver the kinds of...
If we were to choose the three most important aspects of managing leads in franchise development marketing, they would be timing, communication, and organization. The ability to bring all three of these together in well-performing software can be the difference...
As one of the top franchise marketing agencies, Chicago-based firm ranked third in its category in annual survey of more than 900 franchise brands HOMEWOOD, Ill., Sept. 13, 2022 /PRNewswire/ — TopFire Media, one of the nation’s top franchise development...
When you use a map, or utilize your GPS app, you do so for direction. The entire purpose of a map is to see where you are going before you get there, and ultimately what path to follow to reach your destination. When it comes to mapping out a PR plan for a franchise...
By 2023, it is estimated that half the world’s population, nearly 4.3 billion people, will be email users. Email marketing is still the number one marketing tool for more than 81% of marketers, who make up part of the 293 billion emails that are sent and received each...
Creating a new website or optimizing an old one is exciting. It looks sleek, is well-organized, and pops with just the right amount of information to entice your visitor to take the next step. Lead capture is the ultimate goal of a well-performing website, and there...
There’s buzz that Facebook (Meta) is broken, that digital franchise development marketing strategies and campaign attempts on the platform are quickly becoming a waste of time, money, and resources. Reports this year from financial giants like Bloomberg,...
You have lots of options for generating leads, and most are not that good. The typical marketing agency has no idea how difficult your job is or what makes a good franchisee prospect.
At TopFire Media – we get it! We’ve done it.
BEST PRACTICES FOR FRANCHISE MARKETING & SALES:
Insider Tips to Improve Your System’s Results
