Following our exploration of what marketers can learn from the sales department, it’s also important to examine the reciprocal relationship. The interplay between sales and marketing is not just a one-way street. Salespeople, often at the forefront of customer...
The Two Worlds of Marketing Assume you have just launched a successful business and are considering franchising. You’ve mastered the art of consumer marketing, but as you enter the world of franchising, you quickly realize that franchise marketing is a different...
In the first part of this series, we explored the power of Google Ads in maximizing the reach and impact of your franchise advertising strategy. Now, in Part 2, we’ll take you a step further. It’s time to build a brand that stands out and resonates with...
Franchise owners often face two significant challenges: Standing out in a crowded marketplace and Reaching their target audience effectively. Without the right approach aligned with your marketing goals, these challenges can lead to lost ground to competitors and...
As a marketing platform, Facebook has come under scrutiny in recent years. Naysayers claim Facebook advertising has lost its effectiveness, particularly in franchise marketing. Despite criticisms and misconceptions, Facebook Ads hold untapped potential for franchise...
