Facebook Pixel

General


The Power of a Strong CRM for Franchise Development Marketing

The Power of a Strong CRM for Franchise Development Marketing

If we were to choose the three most important aspects of managing leads in franchise development marketing, they would be timing, communication, and organization. The ability to bring all three of these together in well-performing software can be the difference...
Key Steps for Mapping a Great Franchise PR Strategy

Key Steps for Mapping a Great Franchise PR Strategy

When you use a map, or utilize your GPS app, you do so for direction. The entire purpose of a map is to see where you are going before you get there, and ultimately what path to follow to reach your destination. When it comes to mapping out a PR plan for a franchise...
8 Email Marketing Best Practices for Franchise Marketers

8 Email Marketing Best Practices for Franchise Marketers

By 2023, it is estimated that half the world’s population, nearly 4.3 billion people, will be email users. Email marketing is still the number one marketing tool for more than 81% of marketers, who make up part of the 293 billion emails that are sent and received each...
Utilizing Trade Shows for Franchise Sales Lead Generation

Utilizing Trade Shows for Franchise Sales Lead Generation

In today’s digital age, there are a wealth of means for franchisors to obtain leads for qualified potential franchisees. From social media promotion to SEO to targeted keyword advertising, franchisors can build a robust lead base without ever leaving their house....