General
Words Matter: The Art of Franchise Focused Marketing Using Excellent Content
When we talk about franchise focused marketing, we are talking about content, or utilizing content marketing as part of your overall franchise marketing strategy. Content marketing is a way of selling your concept without selling your concept. What do we mean by that?...
Franchise Lead Generation Differentiate a Good Lead from a Great Lead
What is a franchise lead? A franchise lead is a prospective franchisee for your brand. Generating and collecting these leads is a bit of a science. When it comes to lead generation, quality rules over quantity. A poorly planned digital franchise marketing plan can...
TopFire Media: The Franchise SEO Experts that Get Results
It doesn’t matter what industry you’re in. If you’re researching marketing strategy and building a brand in any way, you’ll run across the term SEO, or search engine optimization. Just like with any specialty, franchise SEO has particulars that need to be considered...
Doing It All: Why a Holistic Approach to Franchise Development Marketing Makes the Difference
Many franchisors are surprised when they see how different franchise development marketing is from consumer marketing. Obviously, the product is different, but the legalities are too. Like everything else in franchising, there is the matter of compliance. What you can...
