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5 Things Franchise Salespeople Can Learn from Marketing

5 Things Franchise Salespeople Can Learn from Marketing

Following our exploration of what marketers can learn from the sales department, it’s also important to examine the reciprocal relationship. The interplay between sales and marketing is not just a one-way street. Salespeople, often at the forefront of customer...
Relationship Between Sales and Marketing

Relationship Between Sales and Marketing

In the vibrant world of franchising, the journey from brand awareness to franchise unit acquisition is often navigated by two pivotal forces: Sales and Marketing. While each plays a distinct role, their collaborative efforts often lead to success. The Symbiotic...
Difference Between Sales And Marketing

Difference Between Sales And Marketing

Your franchise is growing, new partners are excited to join, and your brand is the talk of the town. Sounds perfect, doesn’t it? But how do we turn this dream into reality? The secret sauce mixes two key ingredients – Sales and Marketing! In our previous...
Franchise Sales Training is a Thing

Franchise Sales Training is a Thing

What is franchise sales training? Franchise sales training is a specialized field that equips individuals with the skills and knowledge necessary to sell franchises effectively. Selling a franchise is a complex process that involves not just a business transaction but...
Key Differences Between Franchise Marketing and Consumer Marketing

Key Differences Between Franchise Marketing and Consumer Marketing

The Two Worlds of Marketing Assume you have just launched a successful business and are considering franchising. You’ve mastered the art of consumer marketing, but as you enter the world of franchising, you quickly realize that franchise marketing is a different...