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Want to Sell More Franchises? Tell a More Compelling Story

Want to Sell More Franchises? Tell a More Compelling Story

The desire to sell more franchises isn’t completely about making money—at least it shouldn’t be. It’s about expanding your franchise family and having more opportunities to serve your customers. From a potential franchisee’s perspective, choosing the franchise brand...
Increase Franchise Leads With A Content Marketing Strategy

Increase Franchise Leads With A Content Marketing Strategy

In today’s oversaturated ad space, potential franchisees are inundated with – and often overwhelmed by – pitches both online and in the real world. Yet, these prospective business owners continue to research new investment opportunities franchises with the same...

The Art of Integrated Content Development

Regardless of the kind of marketing tactics you use, content development should be an integral part, not something separate. In this digital age characterized by fierce competition between companies, proper marketing is impossible without great content. So let me...