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5 Common Email Marketing Mistakes – and How to Avoid Them

5 Common Email Marketing Mistakes – and How to Avoid Them

When developing a franchise system, it is crucial to engage potential franchisees by maintaining regular and consistent contact. This is how you qualify incoming leads and turn them into warm prospects. However, inboxes can become graveyards for mass franchise emails...
Four Ways to Strengthen Your Franchise Lead Generation Efforts

Four Ways to Strengthen Your Franchise Lead Generation Efforts

As technology becomes more and more integral for an effective sales process, franchises can reach a wider audience than ever before. There are also more franchise lead generation strategies to choose from than ever before. It’s great to have a range of options –...

Facebook Advertising for Your Business

In a world that allows you access information at your fingertips, social media is crucial to be successful in your business. However, it is how you use social media to your advantage as an entrepreneur that will make or break you in the franchise industry. Facebook...

Learning From The Best

Franchising is one of the most important business developments of the last century, and though it uses the shared wisdom of successful business owners to form rock-solid business strategies, it is by no means easy. No one knows that more than iFranchise Group founder...

The Art of Content Development

Regardless of the kind of marketing tactics I use, content development should be an integral part, not something separate. In this digital age characterized by fierce competition between companies, proper marketing is impossible without great content. So let me start...