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It Starts with a Spark: TopFire Media

TopFire Media is an award-winning, full-service public relations and digital marketing agency specializing in franchise lead generation. TopFire Media leverages the franchise industry expertise of iFranchise Group and our own PR and digital marketing expertise to help both emerging and mature franchisors maximize their growth objectives by attracting high-quality leads.

Beyond just lead generation, TopFire Media also provides valuable guidance and insight to assist franchisors develop and refine their franchise operations through franchise sales and marketing operations consulting. We are experienced in helping franchisors overcome common problems such as scaling franchise marketing operations, consolidating marketing vendors to a single source, reviving stagnant lead generation, penetrating new markets, and launching non-traditional franchise marketing. TopFire Media also assists franchise sales staff to provide meaningful feedback to continually refine lead quality and drive down your cost per lead.

TopFire Media simplifies your marketing efforts by providing a single point of contact for a wide range of services expertly matched and adjusted to meet any opportunity or challenge. Let TopFire Media light your way to a larger, stronger, more successful franchise brand.

Focused Results

Everything we do is data-driven and fueled by feedback. We build our client strategies around measurable indicators to track progress, identify opportunities, and define success. Our hallmark is a comprehensive view of client goals and an ability to quickly and confidently maneuver in any number of ways to address any and all opportunities that arise.

Integrated Strategy

TopFire Media’s integrated approach to strategy means all team members are on the same page, helping each other achieve a shared goal: our clients’ success. Our cross-functional teams include public relations, social media, as well as search, content, and digital marketing strategists, working in coordination with our Account Executives, who are dialed in to your needs.

Single Point of Contact

We simplify your marketing management through a dedicated Account Executive. Our Account Executives are specially trained at setting goals, measuring results, and managing ever-evolving marketing strategies. You don't have to worry about coordinating multiple agencies and making sure everyone is on the same page. TopFire Media specializes in providing our clients consistent oversight of all marketing efforts, and shifting them to meet any opportunity, while maintaining the same high level of quality of an in-house marketing and public relations department.

Full-Service Agency

TopFire Media's expertise includes all things digital marketing, from website design and development to search engine optimization, pay-per-click advertising, social media management, email marketing, and online directory and portal management. We also offer a full spectrum of public relations services, such as media relations, influencer marketing, press release writing, event promotion, and crisis communications. Additionally, we are old-school print and traditional media specialists with a long history in brochure design and production, tradeshow displays, print advertising, direct mail, and radio and television advertising. We also work with new-school marketing formats such as online video, podcasting, and webinar production.

Franchise Your Business by Mark Siebert book cover

Ignite your Franchise Lead Generation

Learn how to create the right marketing mix to reach your target audience and grow your franchise operations. iFranchise Group's Mark Siebert covers what you need to know in his book, "Franchise Your Business."