The first rule of thumb when marketing anything to anyone is to know your buyer. Just as franchise owners differ from start-up business owners, multi-unit franchisees are different than single-unit franchise owners. Those looking to invest in multi-unit franchises...
When it comes to marketing, a multichannel approach is key, especially when it comes to attracting potential franchisees, here is where we need strategies like Social media and PR for franchise Sales You can’t just invest in advertising… …or a dedicated...
How to sell more franchises isn’t completely about making money at least it shouldn’t be. It’s about expanding your franchise family and having more opportunities to serve your customers. From a potential franchisee’s perspective, choosing the franchise brand he wants...
At TopFire Media, anecdotal evidence has shown us that even the best planned franchise public relations strategies can fall completely flat without the full engagement of clients who have hired a PR firm. Our team is made up of experts who have worked with some of the...
Before digital media, public relations complimented franchise marketing campaigns, but didn’t contribute to them in a way that was measurable. While we know print media is an extraordinary driver of leads, measurement techniques for digital franchise pr is much...
You have lots of options for generating leads, and most are not that good. The typical marketing agency has no idea how difficult your job is or what makes a good franchisee prospect.
At TopFire Media – we get it! We’ve done it.
BEST PRACTICES FOR FRANCHISE MARKETING & SALES:
Insider Tips to Improve Your System’s Results