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Want to Sell More Franchises? Tell a More Compelling Story

Want to Sell More Franchises? Tell a More Compelling Story

The desire to sell more franchises isn’t completely about making money—at least it shouldn’t be. It’s about expanding your franchise family and having more opportunities to serve your customers. From a potential franchisee’s perspective, choosing the franchise brand...
Franchise Public Relations is a Partnership Pathway

Franchise Public Relations is a Partnership Pathway

At TopFire Media, anecdotal evidence has shown us that even the best planned franchise public relations strategies can fall completely flat without the full engagement of clients who have hired a PR firm. Our team is made up of experts who have worked with some of the...
Using Franchise PR to Generate Leads

Using Franchise PR to Generate Leads

Before digital media, public relations complimented franchise marketing campaigns, but didn’t contribute to them in a way that was measurable. While we know print media is an extraordinary driver of leads, measurement techniques for digital franchise pr is much...

How Franchise PR Strategy Impacts the Industry

Franchise public relations is more important to the industry than ever. With so many companies of various kinds out there, franchise businesses need to stand out from the crowd and create a distinctive, positive brand image. Public relations plays a key part to this,...