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Franchise public relations

Read how franchise public relations strategies are boosting the brand expansion of multiple businesses.

The Secret to Attracting Multi-Unit Franchises

The Secret to Attracting Multi-Unit Franchises

Apr 8, 2022

The first rule of thumb when marketing anything to anyone is to know your buyer. Just as franchise owners differ from start-up business owners, multi-unit franchisees are different than single-unit franchise owners. Those looking to invest in multi-unit franchises...
Want to Sell More Franchises? Tell a More Compelling Story

Want to Sell More Franchises? Tell a More Compelling Story

Oct 11, 2019

How to sell more franchises isn’t completely about making money at least it shouldn’t be. It’s about expanding your franchise family and having more opportunities to serve your customers. From a potential franchisee’s perspective, choosing the franchise brand he wants...
Franchise Public Relations is a Partnership Pathway

Franchise Public Relations is a Partnership Pathway

Jul 1, 2019

At TopFire Media, anecdotal evidence has shown us that even the best planned franchise public relations strategies can fall completely flat without the full engagement of clients who have hired a PR firm. Our team is made up of experts who have worked with some of the...
Using Franchise PR to Generate Leads

Using Franchise PR to Generate Leads

May 8, 2019

Before digital media, public relations complimented franchise marketing campaigns, but didn’t contribute to them in a way that was measurable. While we know print media is an extraordinary driver of leads, measurement techniques for digital franchise pr is much...

How Franchise PR Strategy Impacts the Industry

Jun 10, 2015

Franchise public relations is more important to the industry than ever. With so many companies of various kinds out there, franchise businesses need to stand out from the crowd and create a distinctive, positive brand image. Public relations plays a key part to this,...