Matthew Jonas is president and co-founder of TopFire Media Inc. As TopFire Media’s brand steward, he defines high-impact digital PR and marketing strategies for an impressive cache of consumer and franchise-based clientele. A seasoned marketer and highly respected franchising expert, Matthew has built a nearly 20-year career dedicated to delivering outcomes and results through an integrated and strategically-based approach for emerging, established and mature brands including HoneyBaked Ham, Huntington Learning Center, i9 Sports, Dale Carnegie Training, Nexterus, Kahala Brands, Pizza Hotline, Ville-Marie, Earl of Sandwich, and many others.
A product of the dot-com era, Matthew built his marketing expertise during digital media’s infancy, and continues to refine them today. With a distinct understanding and expertise of all digital strategies, and a persistent dedication to his craft, Matthew has successfully guided clients through the ever-evolving environment of the online media world.
Matthew speaks frequently at franchise and industry events and is an established thought leader in the marketing and franchising space. Matthew often contributes to Ifranchise Group, Forbes, Franchising World, Franchising USA, Global Franchise, Be The Boss, Franchise Expo and several other publications.
In 2017, Matthew was named a member of the Forbes Agency Council, an invitation-only organization for senior-level executives in successful public relations, media strategy, creative and advertising agencies.