The franchising industry is a small world. Even though there are nearly 800,000 franchised businesses in the U.S., it is still considered a niche market or a specialized business sector. It is also different from the general business industry because the government...
Negative reviews can make potential customers and prospective franchisees reconsider their choices and question the brand’s credibility. With multiple franchise locations and diverse customer bases, franchises face a unique challenge in managing their online...
Turning your business into a franchise is something that takes time to happen. In fact, most business owners are flabbergasted when they discover the time, money, and legalities involved in franchising a business and franchise management. The good news is that there...
Social media is no longer about just being social, 59% of the world’s population uses social media, and they hang out there on average more than two hours per day. Now, with advertising options available on social media platforms able to laser focus on a target...
People often think of marketing and public relations as two very separate entities. This is understandable because they typically operate as independent agencies. In franchise marketing, specifically digital marketing, we consider what we can measure, track, and...
