“Email marketing drives more conversions than any other marketing channel, including search and social.” – Monetate Intrigued? As a franchise owner, you always look for ways to enhance your franchise sales process, build relationships, and expand your...
Did you know that nearly 79% of marketing leads don’t convert into sales? The absence of timely, effective follow-up could be causing this disconnect, creating a missing link between your franchise and its prospective buyers. The annual loss due to this...
“Great success often comes with great responsibilities” Being a successful franchise is not only about boasting impressive revenues or expanding your reach. It also comes with many responsibilities. When you are the leader in your industry, you become a...
The franchising industry is a small world. Even though there are nearly 800,000 franchised businesses in the U.S., it is still considered a niche market or a specialized business sector. It is also different from the general business industry because the government...
Negative reviews can make potential customers and prospective franchisees reconsider their choices and question the brand’s credibility. With multiple franchise locations and diverse customer bases, franchises face a unique challenge in managing their online...
