Are you interested in learning how a franchise grows? Marketing experts will tell you it is all about marketing, the salespeople will tell you that marketing isn’t enough, it’s about bringing new franchisees into the system, and the analysts will tell you that without...
Your website is the face of your brand and ultimately, the first touchpoint that franchisee’s and visitors see. Understanding your audience and their first impressions can help you with navigating the design and layout of your website. We have outlined below the...
Social media is no longer about just being social, 59% of the world’s population uses social media, and they hang out there on average more than two hours per day. Now, with advertising options available on social media platforms able to laser focus on a target...
People often think of marketing and public relations as two very separate entities. This is understandable because they typically operate as independent agencies. In franchise marketing, specifically digital marketing, we consider what we can measure, track, and...
What happens when SEO and PPC go head to head? Franchise expert Mark Siebert explains which franchise development marketing strategy gets the knockout in this edition of Franchise Times. When it comes to franchise lead generation, two heavyweights dominate the ring....
You have lots of options for generating leads, and most are not that good. The typical marketing agency has no idea how difficult your job is or what makes a good franchisee prospect.
At TopFire Media – we get it! We’ve done it.
BEST PRACTICES FOR FRANCHISE MARKETING & SALES:
Insider Tips to Improve Your System’s Results
