People often think of marketing and public relations as two very separate entities. This is understandable because they typically operate as independent agencies. In franchise marketing, specifically digital marketing, we consider what we can measure, track, and...
What happens when SEO and PPC go head to head? Franchise expert Mark Siebert explains which franchise development marketing strategy gets the knockout in this edition of Franchise Times. When it comes to franchise lead generation, two heavyweights dominate the ring....
When we talk about franchise focused marketing, we are talking about content, or utilizing content marketing as part of your overall franchise marketing strategy. Content marketing is a way of selling your concept without selling your concept. What do we mean by that?...
In the quest to expand your franchise, you want the best franchise marketing agency working for you, generating qualified leads that will turn into franchise awards. There’s no sense in wasting time or money with a agency that can’t deliver the kinds of leads that...
If we were to choose the three most important aspects of managing leads in franchise development marketing, they would be timing, communication, and organization. The ability to bring all three of these together in well-performing software can be the difference...
