Before digital media, public relations complimented franchise marketing campaigns, but didn’t contribute to them in a way that was measurable. While we know print media is an extraordinary driver of leads, measurement techniques for digital franchise pr is much...
Think about what happens the minute someone signs on the dotted line, committed to taking your brand as their own. It’s a big moment. It means someone is so confident in you, the brand, and the systems that drive it, that they have decided to change their entire way...
