When you use a map, or utilize your GPS app, you do so for direction. The entire purpose of a map is to see where you are going before you get there, and ultimately what path to follow to reach your destination. When it comes to mapping out a PR plan for a franchise...
By 2023, it is estimated that half the world’s population, nearly 4.3 billion people, will be email users. Email marketing is still the number one marketing tool for more than 81% of marketers, who make up part of the 293 billion emails that are sent and received each...
Creating a new website for your franchise or optimizing an old one is exciting. It looks sleek, is well-organized, and pops with just the right amount of information to entice your visitor to take the next step. Lead capture is the ultimate goal of a well-performing...
There’s buzz that Facebook (Meta) is broken, that digital franchise development marketing strategies and campaign attempts on the platform are quickly becoming a waste of time, money, and resources. Reports this year from financial giants like Bloomberg,...
Franchise marketing is complex and often misunderstood. Companies spend giant budgets, often filling entire floors of offices, on consumer marketing experts who excel at marketing their product or service. With all that expertise in the room, why do they get tripped...
