Mark Siebert

Mark Siebert

Mark Siebert FollowFollow A franchise business consultant since 1985, Mr. Siebert founded the iFranchise Group in 1998 as an organization dedicated to developing long-term relationships with successful franchisor clientele. Mr. Siebert has worked with hundreds of...

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The Secret to Attracting Multi-Unit Franchises

The Secret to Attracting Multi-Unit Franchises

The first rule of thumb when marketing anything to anyone is to know your buyer. Just as franchise owners differ from start-up business owners, multi-unit franchisees are different than single-unit franchise owners. Those looking to invest in multi-unit franchises...