Did you know that 60% of restaurants fail within the first year, with only 20% reaching the 15-year mark? These shocking statistics don’t have to be your destiny. We’ll unveil the critical franchise marketing mistakes that trip up even the most promising...
Following our exploration of what marketers can learn from the sales department, it’s also important to examine the reciprocal relationship. The interplay between sales and marketing is not just a one-way street. Salespeople, often at the forefront of customer...
Your franchise is growing, new partners are excited to join, and your brand is the talk of the town. Sounds perfect, doesn’t it? But how do we turn this dream into reality? The secret sauce mixes two key ingredients – Sales and Marketing! In our previous...
What is franchise sales training? Franchise sales training is a specialized field that equips individuals with the skills and knowledge necessary to sell franchises effectively. Selling a franchise is a complex process that involves not just a business transaction but...
