Five Ways to Up Your Game in Franchise Social Media Marketing

Five Ways to Up Your Game in Franchise Social Media Marketing

Social media is no longer about just being social, 59% of the world’s population uses social media, and they hang out there on average more than two hours per day. Now, with advertising options available on social media platforms able to laser focus on a target...
The Surprising Beneficial Effects of Social Media on SEO Rankings

The Surprising Beneficial Effects of Social Media on SEO Rankings

As franchise development digital marketers, we understand the general use of social media. It’s good for brand awareness and public relations, but we’ve never really focused on it as a vehicle to drive significant traffic to our websites. Guess what? That is no longer...