What happens when SEO and PPC go head to head? Franchise expert Mark Siebert explains which franchise development marketing strategy gets the knockout in this edition of Franchise Times. When it comes to franchise lead generation, two heavyweights dominate the ring....
When we talk about franchise focused marketing, we are talking about content, or utilizing content marketing as part of your overall franchise marketing strategy. Content marketing is a way of selling your concept without selling your concept. What do we mean by that?...
What is a franchise lead? A franchise lead is a prospective franchisee for your brand. Generating and collecting these leads is a bit of a science. When it comes to lead generation, quality rules over quantity. A poorly planned digital franchise marketing plan can...
It doesn’t matter what industry you’re in. If you’re researching marketing strategy and building a brand in any way, you’ll run across the term SEO, or search engine optimization. Just like with any specialty, franchise SEO has particulars that need to be considered...
In the quest to expand your franchise, you want the best franchise marketing agency working for you, generating qualified leads that will turn into franchise awards. There’s no sense in wasting time or money with a agency that can’t deliver the kinds of leads that...
If we were to choose the three most important aspects of managing leads in franchise development marketing, they would be timing, communication, and organization. The ability to bring all three of these together in well-performing software can be the difference...
