Franchise owners often face two significant challenges: Standing out in a crowded marketplace and Reaching their target audience effectively. Without the right approach aligned with your marketing goals, these challenges can lead to lost ground to competitors and...
As a marketing platform, Facebook has come under scrutiny in recent years. Naysayers claim Facebook advertising has lost its effectiveness, particularly in franchise marketing. Despite criticisms and misconceptions, Facebook Ads hold untapped potential for franchise...
“Great success often comes with great responsibilities” Being a successful franchise is not only about boasting impressive revenues or expanding your reach. It also comes with many responsibilities. When you are the leader in your industry, you become a...
Your website is the face of your brand and ultimately, the first touchpoint that franchisee’s and visitors see. Understanding your audience and their first impressions can help you with navigating the design and layout of your website. We have outlined below the...
Social media is no longer about just being social, 59% of the world’s population uses social media, and they hang out there on average more than two hours per day. Now, with advertising options available on social media platforms able to laser focus on a target...
People often think of marketing and public relations as two very separate entities. This is understandable because they typically operate as independent agencies. In franchise marketing, specifically digital marketing, we consider what we can measure, track, and...
