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Using Franchise PR to Generate Leads

Using Franchise PR to Generate Leads

Before digital media, public relations complimented franchise marketing campaigns, but didn’t contribute to them in a way that was measurable. While we know print media is an extraordinary driver of leads, measurement techniques for digital franchise pr is much...
Franchise Lead Nurturing through Digital Marketing

Franchise Lead Nurturing through Digital Marketing

When it comes to reaching prospective franchisees, the internet and social media provide a wealth of opportunities for franchisors and other businesses to engage with customers or prospects. However, the number of digital franchise marketing options and information...
Increase Franchise Leads With A Content Marketing Strategy

Increase Franchise Leads With A Content Marketing Strategy

In today’s oversaturated ad space, potential franchisees are inundated with – and often overwhelmed by – pitches both online and in the real world. Yet, these prospective business owners continue to research new investment opportunities franchises with the same...
5 Common Email Marketing Mistakes – and How to Avoid Them

5 Common Email Marketing Mistakes – and How to Avoid Them

When developing a franchise system, it is crucial to engage potential franchisees by maintaining regular and consistent contact. This is how you qualify incoming leads and turn them into warm prospects. However, inboxes can become graveyards for mass franchise emails...
4 Ways to Strengthen Your Franchise Lead Generation Efforts

4 Ways to Strengthen Your Franchise Lead Generation Efforts

As technology becomes more and more integral for an effective sales process, franchises can reach a wider audience than ever before. There are also more franchise lead generation strategies to choose from than ever before. It’s great to have a range of options –...