As more and more franchises begin to crop up, it’s important to have a strong marketing strategy in place to gain the interest of franchisees and customers alike. As potential business owners look to invest in a potential company, it is crucial for the franchisor to...
It’s understandable that you’d want to keep things as simple as possible as you shift from being a business to becoming a franchise, but there is definitely an argument for having a separate franchise website that is not part of your brand website. Consider the fact...
As a franchisor in expansion mode, you are likely well aware that potential franchisees have many choices when it comes to choosing a brand to invest in and be part of as a franchise owner. It’s your job to sell the story of your franchise to them and convince...
As the franchise industry continues to experience another year of strong growth, franchising continues to permeate every community and almost every industry in the world. While research shows that interest in franchising remains at an all-time high, many franchisors...
At TopFire Media, anecdotal evidence has shown us that even the best planned franchise public relations strategies can fall completely flat without the full engagement of clients who have hired a PR firm. Our team is made up of experts who have worked with some of the...
