Creating a new website for your franchise or optimizing an old one is exciting. It looks sleek, is well-organized, and pops with just the right amount of information to entice your visitor to take the next step. Lead capture is the ultimate goal of a well-performing...
There’s buzz that Facebook (Meta) is broken, that digital franchise development marketing strategies and campaign attempts on the platform are quickly becoming a waste of time, money, and resources. Reports this year from financial giants like Bloomberg,...
Franchise marketing is complex and often misunderstood. Companies spend giant budgets, often filling entire floors of offices, on consumer marketing experts who excel at marketing their product or service. With all that expertise in the room, why do they get tripped...
Wondering How to get franchise leads for your business? Getting leads can be challenging at any time, but in times of economic turbulence, it can be even more difficult. The key is to have a strategy for creating brand awareness so that potential franchisees realize...
In today’s digital age, there are a wealth of means for franchisors to obtain leads for qualified potential franchisees. From social media promotion to SEO to targeted keyword advertising, franchisors can build a robust lead base without ever leaving their house....
