As a marketing platform, Facebook has come under scrutiny in recent years. Naysayers claim Facebook advertising has lost its effectiveness, particularly in franchise marketing. Despite criticisms and misconceptions, Facebook Ads hold untapped potential for franchise...
Are you interested in learning how a franchise grows? Marketing experts will tell you it is all about marketing, the salespeople will tell you that marketing isn’t enough, it’s about bringing new franchisees into the system, and the analysts will tell you that without...
Your website is the face of your brand and ultimately, the first touchpoint that franchisee’s and visitors see. Understanding your audience and their first impressions can help you with navigating the design and layout of your website. We have outlined below the...
What is a franchise lead? A franchise lead is a prospective franchisee for your brand. Generating and collecting these leads is a bit of a science. When it comes to lead generation, quality rules over quantity. A poorly planned digital franchise marketing plan can...
It doesn’t matter what industry you’re in. If you’re researching marketing strategy and building a brand in any way, you’ll run across the term SEO, or search engine optimization. Just like with any specialty, franchise SEO has particulars that need to be considered...
