Following our exploration of what marketers can learn from the sales department, it’s also important to examine the reciprocal relationship. The interplay between sales and marketing is not just a one-way street. Salespeople, often at the forefront of customer...
In the vibrant world of franchising, the journey from brand awareness to franchise unit acquisition is often navigated by two pivotal forces: Sales and Marketing. While each plays a distinct role, their collaborative efforts often lead to success. The Symbiotic...
The Two Worlds of Marketing Assume you have just launched a successful business and are considering franchising. You’ve mastered the art of consumer marketing, but as you enter the world of franchising, you quickly realize that franchise marketing is a different...
In the first part of this series, we explored the power of Google Ads in maximizing the reach and impact of your franchise advertising strategy. Now, in Part 2, we’ll take you a step further. It’s time to build a brand that stands out and resonates with...
Franchise owners often face two significant challenges: Standing out in a crowded marketplace and Reaching their target audience effectively. Without the right approach aligned with your marketing goals, these challenges can lead to lost ground to competitors and...
