A website is only as good as its ability to generate results. Franchise Development websites are built to capture leads from prospective franchise buyers and convert them. When creating a franchise web design, it’s important to know your buyer audience; really...
The first rule of thumb when marketing anything to anyone is to know your buyer. Just as franchise owners differ from start-up business owners, multi-unit franchisees are different than single-unit franchise owners. Those looking to invest in multi-unit franchises...
As franchise development digital marketers, we understand the general use of social media. It’s good for brand awareness and public relations, but we’ve never really focused on it as a vehicle to drive significant traffic to our websites. Guess what? That is no longer...