President / Managing Partner

Matthew Jonas is a digital marketing strategist with broad experience in all aspects of digital media, SEO & PPC campaigns, PR, social media publishing, display advertising, conversion based marketing, website development, inbound marketing, mobile marketing, email marketing, and online lead generation.

As President of TopFire Media, he is responsible for marketing assessments, consultations and client onboarding, digital media strategies, project oversight and internal team management, monitoring company P&L, and public speaking engagements.

Matthew is a management professional with a record of success in the areas of technologies, Internet start-ups, sales management, and online marketing strategies.

Prior to TopFire Media, Matthew was the Vice President of Sales & Marketing for Handyman Online. During his time with the company, he was a part of the marketing and sales teams that grew its network of member contractors to more than 25,000. Matthew also worked as Director of Digital Media for Baseline21, a top-ranked Chicago-based digital media agency, where he developed and implemented integrated digital media strategies. Before his tenure with Baseline21, he worked for One Social Media, as a social media strategist, where he filled roles in sales, project management, vendor relations with social media strategies such as LinkedIn, Facebook, Twitter, and others. Matthew holds an Associate Degree in Applied Science from Harper Junior College.

In 2017, Matthew was named a member of the Forbes Agency Council, an invitation-only organization for senior-level executives in successful public relations, media strategy, creative and advertising agencies.

Vice President of Marketing

Mark Sharp has an extensive background in digital marketing strategy, content management, web analytics, SEO and PPC campaigns, project management, and team leadership.

Mark manages the digital side of TopFire Media, assisting with creating digital media strategies, project oversight, and internal team management.

Prior to joining TopFire Media, Mark spent nearly 14 years in higher education designing and developing award-winning university websites.

Mark has also served as adjunct faculty at Purdue University Calumet and Valparaiso University, teaching courses in user experience and interaction, web development, search optimization, and online advertising.

Mark has a B.A. in English and an MBA, specializing in Marketing, from Capella University.

Franchise Marketing Consultant

Lia brings extensive experience in franchise marketing, franchise sales, communications, copywriting, and international business to TopFire Media and iFranchise Group. Her background in franchising spans more than 25 years, in the U.S. and abroad.

As the Director of Marketing for iFranchise Group, Lia has overseen the design and production of hundreds of marketing pieces, and also develops comprehensive franchise marketing plans. She collaborates and consults with the TopFire Media team on client franchise marketing programs and their implementation. Lia has also developed market research reports, sales/marketing reporting tools, and has coordinated marketing and advertising campaigns (direct mail, print, and Internet), conducted consultative sales meetings, and created, edited and translated franchise operations and training manuals and other business documents.

In the U.S., Lia consulted with companies including Ace Hardware, Bridgestone/Firestone, Texaco, Payless ShoeSource, Potbelly Sandwich Works, Sears Auto Centers, and many others. Outside of the U.S., she has consulted with franchisors primarily in Latin America and the Middle East. Lia is fluent in Spanish and holds B.A. degrees in English and Spanish from the University of Illinois (Urbana-Champaign), and an MBA with a focus on Latin America and marketing from the Thunderbird School of Global Management.

Digital Media Director

Eric Harold has an extensive background in digital and traditional marketing strategy to drive organic business growth for SMB and Fortune 500 companies through lead generation, CRM, email marketing, direct mail, sales strategy, content management, digital advertising, SEO, PPC, social media, and website development.

Prior to joining TopFire Media Eric worked in marketing for over 10 years.  As Digital Media Director, Eric serves TopFire Media and it’s clients with creating digital media strategies, account management, project oversight, and internal team management.

Eric has managed direct marketing campaigns for companies including Lands End Business Outfitters, Staples and OfficeMax.  He then worked for OfficeMax where he started as a marketing analyst and moved into a role managing sales strategy and led the development and execution of multi-channel CRM marketing programs.  Later, he worked for Oracle where he managed Google’s CRM email marketing program development as an onsite consultant at Google HQ.  He then worked in media managing lead generation and digital advertising programs for top technology companies including IBM and Microsoft.  He has led a variety of projects including branding, website development, social media, SEO, PPC, digital advertising, and direct marketing for companies including Intel, Wells Fargo, and Kaiser Permanente.  Eric holds an associate degree in liberal arts.

Account Executive

Jessica Emerson is an experienced marketing communications and public relations professional with a love for working with clients. Her goals are to help improve clients’ return on investment and to provide them with excellent service. Having worked with Fortune 500 companies, non-profit organizations, and institutions of higher learning, Jessica has a broad knowledge base and diligently applies her talents to serve TopFire Media clients.

Prior to joining TopFire Media, Jessica worked in marketing communications and public relations for nearly eight years. Her skills include strategic planning, copywriting, website management, media pitching, and event planning. Jessica is also a certified English-as-a-Second- Language (ESL) teacher and has been a university instructor in ESL, English composition, and technical writing.

Jessica holds a Bachelor of Arts degree in English language and literature from Creighton University and a Master’s degree in technical and professional communication from Auburn University. Currently, she is completing her doctorate of education (emphasis in organizational leadership) from Northcentral University.

Account Executive

Jen Plude is a digital-first marketer with extensive experience managing the creative and execution processes across marketing channels. At TopFire Media, she drives brand awareness by working closely with clients to develop and deliver customer-centric marketing strategies.

Prior to joining TopFire Media, Jen spent several years at Leo Burnett in Chicago, managing email project operations and various digital campaign aspects for leading brands, including Marlboro, Sealy, and Norton. This included promotional sites on both Facebook and microsites to increase brand awareness. Earlier in her career, she gained retail experience working in-house at Crate & Barrel, focused on marketing analytics to maximize store and eCommerce sales.

Jen holds a bachelor’s degree in Marketing and Sales Leadership from DePaul University.

Account Executive

Rick brings 20+ years of experience to the creation and development of marketing plans, digital media plans, and franchise sales strategies. His expertise encompasses digital marketing, website creation, and SEO.

As an Account Executive, Rick is responsible for overseeing development and implementation of various digital services, including website design and development, LinkedIn marketing programs, SEO services, PPC campaigns, SMS marketing, and email marketing.

Prior to joining TopFire Media, Rick managed the marketing for a multi-unit retail chain and created marketing plans and marketing materials for franchisors. He also trained hundreds of franchisors on franchise marketing and sales. Rick holds a B.A. in Marketing Communications from Columbia College-Chicago.

Media Relations Strategist

Amy Kent is an award-winning journalist and communications specialist with experience in a variety of media platforms. Capitalizing on her storytelling prowess, Amy is able to communicate dynamic messages across multiple channels to help generate results for clients.

As a Media Relations Strategist, Amy works directly with clients in maintaining a positive brand image and communicating clear messages focusing on business development and growth. By working hand-in-hand with digital account executives, Amy and the public relations department at TopFire Media are able to utilize an integrated approach to establishing and implementing the best marketing strategies for clients.

Prior to joining the TopFire Media team, Amy worked as an assistant editor for a community newspaper in Iowa, covering local, regional, and national beats. In addition to earning statewide recognition for her writing talents, Amy is also an Associated Press award-winning photographer. Amy holds a B.A. in English and communications from Ashford University.

Media Relations Specialist

Lynn Rossi is a public relations professional who fell in love with the power of writing at a young age. As a digital marketing strategist, Lynn strives to showcase each client’s unique brand through all forms of storytelling, including public relations, content development and LinkedIn optimization.

During her time as a student at Illinois State University in Normal, IL, Lynn acquired experience in both agency and non-profit PR, holding internships with Illinois State University’s School of Communication, TopFire Media and Beagle Freedom Project. She also served as the director of public relations for ISU’s annual St. Jude Children’s Research Hospital Up ‘Til Dawn event.

Lynn is an honors graduate of Illinois State University and holds a B.S. in Public Relations with a minor in Civic Engagement and Responsibility.

Media Relations Consultant

Sarah Frye is a business strategist, accomplished entrepreneur, and savvy marketing and public relations specialist. She has experience creating recognition for businesses ranging from startups to Fortune 100 firms. Her industry experience has been across a variety of sectors, including human resources, leadership development, energy efficiency, outdoor advertising, clean tech, nonprofits and more.

Sarah helps to inspire companies to reach their full brand potential and effectively communicate a client's value to key audiences through corporate planning, partnership development, social media, press releases, web site development, marketing collateral, print and broadcast media. She has extensive experience strategizing and executing local and national campaigns that help to convert prospects into customers.

For TopFire Media clients, Sarah serves as a public relations and communication consultant for a variety of businesses within the franchising community. She has a successful track record managing corporate communications including brand strategy, web content, media kits, newsletters, press releases and other marketing materials. Sarah's specialties include public relations, blog/speech/copy writing, brand advocacy, social media, community outreach, brand, media & content strategies, and strategic planning.

Sarah's published work includes, "Make the Most of Your Energy Use by Clicking the Green Button" from November 1, 2012 and "Energy Efficiency in Apartments Can Save Billions" from June 1, 2013.

Sarah holds a Bachelor of Arts Cum Laude in Journalism from San Diego State University. She also holds course certificates for Achieving Top Search Engine Positions and Adobe InDesign.

SEO Specialist

Don Hommes is an expert at evaluations, diagnostics, and achieving master success levels of optimization for TopFire Media's clients' websites. He has worked in Search Engine Marketing over the last 10 years for eCommerce and digital media companies.

Don’s career began at Experian in the direct mail marketing division, where he worked with many clients including Allstate Insurance, Columbia House, Procter & Gamble, R.R. Donnelly and Time Warner, to name a few.

Don attended Prairie State College and Control Data Institute in Chicago, receiving a certification in computer programming and project management. He is also certified in Google Tag Manager Fundamentals, is a Google Analytics Qualified Individual and a Google Adwords Certified Professional.

SEO Specialist

Katelyn Houlne is an SEO expert with experience in assisting clients with their organic online search efforts in order to optimize their lead generation strategies.

As a Search Engine Optimization Specialist, Katelyn assesses client campaigns by partnering with in-house account executives to define, analyze and execute SEO goals, both general and keyword-specific. As part of ongoing activities, Katelyn is involved in providing analysis and recommendations to continually optimize clients’ campaigns.

Prior to TopFire Media, Katelyn worked at a digital marketing agency where she coordinated SEO and PPC campaign strategies, content development, and project management.

Katelyn graduated from Northern Illinois University with a B.S. in Marketing and a minor in Professional Communications.

Digital Media Specialist

James Alsup has extensive experience in the areas of experiential marketing, video production, project management, digital media management, content development and digital media strategy.

As Digital Media Specialist, James analyzes and optimizes TopFire Media clients' Facebook and email marketing campaigns to reach their marketing goals and objectives.

Former experience includes working with Modern Luxury, the Evangelical Lutheran Church in America, and Fitch Ratings where he managed and developed websites, created impactful videos and podcasts, managed website publishing and social media teams, and oversaw email management and strategy.

James has a B.A. in Electronic Media with minors in Theatre and Sociology from Drake University.

Social Media Specialist

Bridget Goedke is a passionate communication professional with experience in journalistic writing and editing and social media marketing. She recently graduated Summa Cum Laude from Saint Xavier University with a B.A. in Communication and concentrations in journalism, online communication and public relations. During her time at Saint Xavier University in Chicago, she acted as a Senior Editor and columnist for the school’s weekly publication as well as a student blogger and social media assistant.

As a Social Media Specialist at TopFire Media, Bridget is responsible for a variety of tasks including developing social media campaigns and strategies, creating monthly social media calendars and posting content, monitoring social media accounts and trends, and reputation management. She also assists with LinkedIn connection building and Facebook advertising.

Bridget has a love for helping clients develop their online presence and enjoys keeping up with the latest social media trends and industry standards through her work with TopFire Media.

Web Designer

Jamie Paul is a digital lead at TopFire Media with a background in website design and development, email marketing design and strategy, print and production design, and brand identity and roll out.

Prior to joining the TopFire Media team, Jamie’s enthusiasm for technical problem solving and a passion for detail landed her the role as Director of Web Design and Development at a brand identity firm in Northwest Indiana, where she introduced the web division, email marketing, and tech department within the company. With over eight years of exposure in the branding world, she also possesses an array of knowledge and skill for design and production of promotional materials, print, interior environment design, and technology maintenance, making Jamie an invaluable creative addition to the TopFire Media tool belt.

As the Lead Web Designer of TopFire Media, Jamie’s primary responsibilities include conceptualizing, developing and launching website projects, ranging from splash pages to full websites. She serves as our internal creative production resource, providing creative direction and email marketing insight for ongoing client projects.

Jamie holds her Bachelor’s Degree in Computer Graphics Technology from Purdue University.

Web Designer and Development Consultant

Jeff Carter is often described as a “serial entrepreneur.” He spent much of his career working for start-up companies and new project development. His strengths include marketing, technology and building large, highly effective teams. He has created sales and revenue models with customer service teams that have dramatically altered the revenue and profit models of traditional sales and marketing organizations.

In the late 90’s Jeff recognized that the widespread adoption of the internet could be used to alter the landscape of marketing and customer service integrations. As Founder and Chief Customer Service Officer of an early web based development company, his company wrote one of the first Content Management Systems, and then extended it to include a CMR, E-Commerce engine, Email marketing platform and accounting system. Jeff later became a leader in custom built CRM’s, web based application and marketing system development and integrated email, SMS and social marketing.

As a Senior Project Director, Jeff develops and writes a variety of applications for TopFire Media. His digital marketing integrations of email, SMS and social media tools have frequently been developed into enterprise wide custom CRM deployments. His most often quoted line “Let’s see if we can prove it makes money before we spend like a drunken sailor on a weekend leave” is posted on bathroom walls in many high profile development and advertising agencies around the country. Jeff attended St. Olaf College and The University of Phoenix and majored in Accounting and Business Management.

Web Developer

Fatima Sheremetyeva has a strong technical skill-set and extensive knowledge in web development. She enjoys bringing ideas to life through technology and has a high awareness of industry issues and trends, particularly in regard to accessibility, usability and emerging technology.

Fatima has vast experience covering both Front-end and Back-end web development technologies. Prior to joining TopFire Media, Fatima worked as a freelance web developer followed by a web developer for Phoronix Media working on websites such as Phoronix.com and OpenBenchmarking.org.

Fatima has an A.S. in Computer Science from Triton College and is currently pursuing a B.S. in web design and development.

Vice President, Operations

Judy has more than 25 years of diverse franchise experience. As Vice President of Operations, Judy’s current responsibilities include developing and implementing various advertising and marketing efforts on behalf of iFranchise Group, a sister company to TopFire Media. Judy oversees the company’s budgets, schedules, quality control and systems. She is also responsible for the daily management and administration of the corporate headquarters, including the day-to-day management and production oversight.

Judy also coordinates the company’s marketing and advertising campaigns (direct mail, print, and Internet), and organizes and attends trade shows throughout the country, where she meets with individuals to discuss their readiness to franchise and asses their franchise potential.

Over the course of her career, Judy has developed the franchise marketing strategies that have launched some of the nation’s largest franchised brands including Jimmy John’s Gourmet Sandwiches, Sunshine Café, Kohr Brothers Frozen Custard, A Shade Better, and Starmark Kitchen & Bath. Prior to her role in marketing, Judy assisted franchise with legal compliance issues. She holds a B.S. in Marketing from Purdue University.

Executive Assistant

Jaimee Imbery began her career as an administrative assistant at TopFire Media’s sister company, iFranchise Group, and has been with TopFire Media for over four years.

As the executive assistant for TopFire Media, Jaimee is a jack-of- all-trades, and assists the president with a multitude of tasks including client proposals and new client onboarding. She is responsible for everything from scheduling meetings, preparing materials for trade shows, and TopFire Media’s internal marketing reports. She also assists with TopFire Media’s client digital media assessments. Jaimee is proficient at coordinating schedules and has a keen eye for details to help ensure that the TopFire team stays on task.

Jaimee is currently attending Lewis University, where she is pursuing a B.A. in Criminal Justice.

Digital Media Intern

As a digital media intern, Matty Jo Ruff  assists the digital media marketing department with LinkedIn connection building for our clients at TopFire Media.  She also has a flare for email marketing, and assists with content development and design to assist clients with their lead generation strategies.

Matty Jo Ruff is currently enrolled at Saint Xavier University in Chicago, and will graduate in December 2017 with a B.S. in Allied Health Science.

Digital Media Intern

As a digital media intern, Theresa Healy assists the digital media department with pay-per-click and analytics for TopFire Media’s clients.  Theresa’s marketing interests also include working with social media advertising, including LinkedIn.  Theresa’s involvement with LinkedIn helps to provide clients with their company profiles to increase a company’s brand awareness and messaging.  With a concentration in marketing, she hopes to bring a new perspective and creative insight to the TopFire Media Team.  

Theresa holds a Bachelors of Business Administration from Saint Xavier University in Chicago.

Mark Siebert
A franchise business consultant since 1985, Mr. Siebert founded the iFranchise Group in 1998 as an organization dedicated to developing long-term relationships with successful franchisor clientele. Mr. Siebert has worked with hundreds of franchisors, from start-up operations to corporate giants. He is an expert in evaluating companies for franchisability, structuring franchise offerings, and developing franchise programs.

David Hood
Specializing in aggressive growth strategies and implementation, Mr. Hood has held senior management and consulting positions within the franchising and retailing industries since 1988. He is an expert in areas of franchise development and implementation, retail management, site selection, international business, and strategic planning.










our working processin 3 steps

TopFire Media knows franchising. We understand how to leverage and optimize digital marketing and public relations to help franchisors launch, renew, or differentiate their concept with potential franchisees.

More about us +

planning & strategy

Our team develops plans and strategies that highlight your brand and motivate your target audiences to act.

design & develop

We create customized solutions for all of our digital clients.

test & deliver

Through ongoing communication, we quantify results for our clients and show the ROI of our work for them.