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Why you need a separate franchise development website

Why you need a separate franchise development website

It’s understandable that you’d want to keep things as simple as possible as you shift from being a business to becoming a franchise, but there is definitely an argument for having a separate franchise development website that is not part of your brand website....
Want to Sell More Franchises? Tell a More Compelling Story

Want to Sell More Franchises? Tell a More Compelling Story

How to sell more franchises isn’t completely about making money at least it shouldn’t be. It’s about expanding your franchise family and having more opportunities to serve your customers. From a potential franchisee’s perspective, choosing the franchise brand he wants...
Attracting Multi-Unit Franchise Developers to your System

Attracting Multi-Unit Franchise Developers to your System

As the franchise industry continues to experience another year of strong growth, franchising continues to permeate every community and almost every industry in the world. While research shows that interest in franchising remains at an all-time high, many franchisors...
Franchise Public Relations is a Partnership Pathway

Franchise Public Relations is a Partnership Pathway

At TopFire Media, anecdotal evidence has shown us that even the best planned franchise public relations strategies can fall completely flat without the full engagement of clients who have hired a PR firm. Our team is made up of experts who have worked with some of the...
Using Franchise PR to Generate Leads

Using Franchise PR to Generate Leads

Before digital media, public relations complimented franchise marketing campaigns, but didn’t contribute to them in a way that was measurable. While we know print media is an extraordinary driver of leads, measurement techniques for digital franchise pr is much...
The Right Content for Your Franchise Sales Website

The Right Content for Your Franchise Sales Website

Think about what happens the minute someone signs on the dotted line, committed to taking your brand as their own. It’s a big moment. It means someone is so confident in you, the brand, and the systems that drive it, that they have decided to change their entire way...
Franchise Leads for franchisors through Digital Marketing

Franchise Leads for franchisors through Digital Marketing

When it comes to reaching prospective franchisees, the internet and social media provide a wealth of opportunities for franchisors and other businesses to engage with customers or prospects. However, the number of digital franchise marketing options and information...
Increase Franchise Leads With your Content Marketing Strategy

Increase Franchise Leads With your Content Marketing Strategy

In today’s oversaturated ad space, potential franchisees are inundated with – and often overwhelmed by – pitches both online and in the real world. Yet, these prospective business owners continue to research new investment opportunities franchises with the same...
5 Common Email Marketing Mistakes – and How to Avoid Them

5 Common Email Marketing Mistakes – and How to Avoid Them

When developing a franchise system, it is crucial to engage potential franchisees by maintaining regular and consistent contact. This is how you qualify incoming leads and turn them into warm prospects. However, inboxes can become graveyards for mass franchise emails...