It Starts with a Spark: TopFire Media


  • SEO
  • PPC
  • PR
  • LinkedIn
  • Social Media

TopFire Media is an integrated franchise SEO marketing and pr agency based in Chicago. Our clients benefit from our years of experience in franchise SEO service, public relations, media relations, content writing and management, social media marketing, and web design. We work to bring all of these elements together to achieve a common goal – our clients’ success. Our integrated approach combines our PR and franchise SEO service prowess and is designed to generate brand awareness, drive consumer engagement, and build credibility for your company.

TopFire Media takes an ROI-based approach rarely seen in any marketing agency to ensure our clients are making connections, getting noticed by key audiences, getting visibility in targeted publications, and that messaging is synchronized across all marketing channels. Our complementary approach allows us to get the right message in front of the right target audience. We understand that achieving our clients’ business objectives requires more than making a sale or securing a media placement. It takes trust, understanding, and communication.

Our proprietary approach allows the TopFire Media team to be nimble and responsive to client needs and objectives. We provide clients with personalized, tailored attention and a welcoming help to all media market enthusiasts who are interested in joining our team – there are no cookie cutters or templates here.


Our Integrated Services Include


Planning & Strategy

We custom design our digital marketing and public relations plans to meet client objectives. We aim for long-term goals through short-term plans that allow our strategy to be flexible and adaptable while keeping our eye on the big picture. Through our client on boarding strategy, the team at TopFire Media can do our homework and come to know our client’s company and the competitive landscape, allowing for a more efficient ramp up.

Best Practices

At TopFire Media, we stay on top of trends, technology, best practices, and digital game changers. In relation to search engine management, this means staying on top of the 400-plus algorithm shifts Google makes during the course of a calendar year. In social media, it means tracking trends that are driving consumer engagement. In public relations, it means staying abreast of the ever-changing media landscape. Our decades of combined digital marketing and public relations experience allow us to implement best practices that will effect change, drive awareness, or engage target audiences.

Client Communication

Client communication is the key to building strong client relationships. At TopFire Media, our digital marketing and public relations teams understand how crucial frequent and ongoing communication can be. We schedule ongoing and regular touch points with clients and establish a clear, direct, and transparent line of communication. But it is what happens between the scheduled calls where we demonstrate the most value. Questions get answered; emails are responded to; follow up conversations are had; brainstorming sessions are conducted; solutions are identified; next steps are articulated. We understand it is the little things that make a difference – responding to your email or call quickly, providing agendas for calls, sending recaps with actionable items from meetings. Our client communication turns our relationships into partnerships.

Monitoring & Reporting

At TopFire Media, we understand it is not enough to move the needle for a client’s business or brand if the client doesn’t understand how it happened or why it is important. We provide weekly and monthly reports that provide more than a list of activities, but demonstrate measurable results. We conduct monthly calls with each client to discuss what the results mean and provide next steps that relate to the overall business objectives.

Our Franchise ProcessIn 3 Steps

TopFire Media knows franchising. We understand how to leverage and optimize digital marketing and public relations to help franchisors launch, renew, or differentiate their concept with potential franchisees.


Design & Develop

No cookie cutters here. We custom design our digital solutions to meet your objectives.

Engage & Effect

We understand your strategies need to speak to your brand, engage targets and effect action.

Measure & Monitor

We quantify results and provide ongoing client communication to ensure continued ROI.

From a Spark to a Flame

TopFire Media comes by its franchise heritage honestly. TopFire Media was developed to fill a recognized void in the business franchise industry for a fully integrated digital marketing and public relations or pr agency. Mark Siebert, CEO, iFranchise Group, and Dave Hood, president, iFranchise Group, together with TopFire Media president, Matthew Jonas, established TopFire Media to provide a strategic and synchronized approach to digital marketing in the business franchise industry.

Our relationship with iFranchise Group provides access to hundreds of years of combined experience in the business franchise industry.

But, we work with more than franchise companies. Our team has a wealth of history, knowledge, and expertise in digital marketing and public relations including experience in areas as wide ranging as healthcare, consumer health, nutrition, food, media relations, event marketing, consumer brand marketing, crisis management, technology, investor relations, manufacturing, retail e-commerce, and business to business communications.


Strategic Partners 

While TopFire is affiliated with iFranchise Group, it is worth mentioning that we are a client as well -- and we pay for those services -- because we believe it adds value to our own messaging and branding efforts.

Mark Siebert - iFranchise Group CEO
Individual results may vary.

The world's premier franchise consulting firm

Through TopFire Media’s relationship with the world’s premier franchise consulting firm, iFranchise Group, we are able to cultivate a community of satisfied customers utilizing both iFranchise Group and TopFire Media’s services to provide franchise owners with a full spectrum of services. iFranchise Group's industry-best franchise consultants bring decades of experience to franchise development and implementation efforts whether you are looking to franchise your business or grow an existing franchise program. iFranchise Group consultants have worked with 98 of the world’s top 200 franchisors as rated by Franchise Times magazine and their consultants have over 500 years of experience in franchising.

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International Franchise Association

TopFire Media is a proud member of the International Franchise Association (IFA). For over 50 years, this organization has protected the interests of the franchise community. Franchises from around the world have enjoyed the benefits of joining the IFA, as they believe in supporting and educating franchisors and franchisees on beneficial methods and practices to improve their business. Membership in the IFA is for franchise professionals who are committed to excellence and who adhere to IFA’s Code of Ethics. Learn More

2016 PRNews Agency Elite Award

TopFire Media received the 2016 PRNews Agency Elite Award, recognizing the promotion of SOLDIERFIT’S Mission: Fit to Own contest, a yearlong campaign of publicity and exposure with the military-inspired fitness organization, then a three-unit franchise.

The Mission: Fit to Own campaign was a resounding success. Aside from the invaluable publicity generated by the campaign, the contest received more than 1,000 votes on social media, and links where the contest was featured received an estimated 9.35 million visits and garnered 36,000 coverage views.

Learn more!

Best Media Relations Campaign

  • PR News
  • 2014 Digital PR Awards
  • Honorable Mention
  • Media Relations Campaign
  • “Saving Face”

Best New Website

  • PR News
  • 2014 Digital PR Awards
  • Honorable Mention
  • Best New Website
  • “Betsy’s Bricks”

Best SEO Campaign

  • PR News
  • 2015 Digital PR Awards
  • Honorable Mention
  • Best SEO Campaign
  • “Total Nutrition”

Best Facebook Campaign

  • PR News
  • 2017 Social Media Awards
  • Honorable Mention
  • Facebook | Best Marketing Campaign
  • Driving Franchise Growth through Facebook

Best New Agency

  • Ragan & PR Daily News
  • 2014 Ace Awards
  • Best New Agency
  • TopFire Media