Modern Restaurant Management: Three Misconceptions Restaurant Franchisors Have About Selecting PR Agencies
April 10, 2019
With so much competition in the franchise space, it can be difficult for a restaurant business of any size to find its way into media. It is for this reason restaurant businesses of any size should consider creating a business relationship with an outside public relations (PR) agency. Read how Matthew Jonas shares how you can keep your brand top of mind and recruit prospective franchisees by integrating PR with your overall marketing strategy.
Global Franchise: A Delicate Balance
April 04, 2019
Franchise Development Marketing and Franchise Sales have one goal to reach by way of two cultures, two sets of skills and two overall philosophies. Getting them to successfully align their strengths can be one of the best things a franchisor can do to grow their brand. Read the suggestions for achieving this balance in a recent article from Matthew Jonas, president of TopFire Media in Global Franchise magazine!
Forbes: Want To Improve Your Social Media Strategy? Avoid These 14 Faux Pas
April 27, 2018
Social media has changed so drastically in the last decade that marketers have constantly needed to adjust their practices to best connect with audiences. Do you know the best practices of social media engagement?
TopFire Media President Matthew Jonas along with a number of other marketing experts recently shared some social media tips in Forbes. Read their advice here!
BeTheBoss.com: Trends that Should Shape your 2018 Marketing Budget
April 18, 2018
We may be well into 2018, but that doesn’t mean that it’s too late to introduce some new tactics into this year’s marketing program. TopFire Media President Matthew Jonas shares some of the top marketing trends for 2018 in his recent article on BeTheBoss.com. Check it out here!
Global Franchise: Which Brand is Right for You?
April 16, 2018
As the saying goes, franchising is a great way for hopeful entrepreneurs to enter into a business for themselves, but not by themselves. But how does a person know which concept is right for them? Find out in a recent article from Matthew Jonas, president of TopFire Media in Global Franchise magazine!
Global Franchise: Five Minutes with Matthew Jonas
March 28, 2018
Get to know TopFire Media President Matthew Jonas in his interview with Global Franchise magazine! In Five Minutes with Matthew Jonas, Matthew discusses his history in PR and marketing, his inspiration for launching TopFire Media, and the importance of PR in franchising. Read Matthew’s interview with Global Franchise magazine here!
Forbes: Mastering the Five W’s of Marketing
March 22, 2018
Even though PR pros and journalists work side by side on a regular basis, many are quick to draw a line in the sand between the two professions. But, the two have more in common than many want to admit. Learn about the similarities between PR and journalism from TopFire Media President Matthew Jonas in Forbes!
Franchise Canada: What do I need to know about franchise marketing before getting started?
February 22, 2018
Have you ever wondered what that marketing fee gets you as a franchisee? Well you’re not alone! That’s why TopFire Media president Matthew Jonas wanted to address that question in Franchise Canada’s “Ask the Expert.” See what Matthew had to say here!
BeTheBoss.com: Top Tips for Identifying Your Ideal Franchisee
September 20, 2017
In his latest contribution to Franchise Expo, our president Matthew Jonas talks about developing a high-impact franchise lead funnel that ensures prospects reaching the sales stage are the “right fit.” Check it out here!
Your Franchise Marketing is Falling Flat – Matthew’s latest on Forbes
September 7, 2017
Too often, emerging franchise brands struggle to answer the common and inevitable upfront questions that have lasting implications on lead generation. In his latest for Forbes, Matthew talks how to break free of some of the most common mistakes of the self-made franchise marketer to find the ideal franchisee.
How To Leverage Your PR Agency’s Expertise For Your Business’s Success
August 31, 2017
“Really take the time to break down your brand” – Matthew Jonas’ take on how best manage your PR agency relationship. See what else he and others had to say in How To Leverage Your PR Agency’s Expertise For Your Business’s Success on Forbes.
Moving On Up: The Keys to the Internal Interview
August 2, 2017
“Highlighting past accomplishments that have directly contributed to the long-term mission of the company can go a long way in emphasizing a continued dedication and loyalty to the organization.” Our president Matthew Jonas shared his top tips with Business News Daily on changing positions in your existing company.
All Franchise Marketing Starts and Ends with Strategic Messaging
July 28, 2017
In his latest contribution to Global Franchise, our president Matthew Jonas shared how creating personas, differentiating your position and considering investors can go a long way in generating the highest quality leads.
The Right Media Mix for an Emerging Franchise Brand
July 21, 2017
Determining a media mix, especially for an emerging franchise brands with limited resources, is paramount. In his latest contribution to Franchise Expo, our president Matthew Jonas shared his top tips on picking a path to make the biggest impact. Check it out here!
15 Simple Tips For Improving Local SEO
July 11, 2017
“Businesses must be proactive about their online reputation management to optimize local SEO.” – Matthew Jonas’ take on simple tips to boost grassroots marketing efforts in 2017. See what else he and others had to say in 15 Simple Tips For Improving Local SEO on Forbes.
Let’s Talk About Voice Search – Matthew’s take for Forbes
July 7, 2017
Voice is growing, AI is expanding, and both have big time implications on managing your organic search programs. While the Googles of the world have shared some cursory tips and recommendations to capture search traffic, it’s still a topic ripe for brainstorming. In his latest contribution to Forbes, our president Matthew Jonas shared some top tips in OK Google, Let’s Talk About Voice Search. Check it out here!
The Golden Rules of Crisis Management
June 26, 2017
“If you team starts noticing spikes of negativity or increased activity, utilize an already well-versed crisis plan to proactively respond on social with prepared materials.” – Matthew Jonas’ take on public relations crisis management. See what he and others had to say in 13 Golden Rules Of PR Crisis Management on Forbes.
Appealing To The Psychological Hierarchy – Matthew’s latest on Forbes
May 19, 2017
When it comes to appealing to an audience for a big time purchase – like a franchise opportunity – any marketer worth their weight in salt knows that touching a buyer’s esteem and self-actualization needs is essential for considering a life-altering accord. In his first contribution as part of the Forbes Agency Council, our president Matthew Jonas discussed the psychology of honest marketing, and how a sophisticated approach can yield big results. See what he has to say here!
Why your franchise PR campaign is more than just a placement
May 19, 2017
There’s little doubt that a well-messaged and sustained public relations campaign can do wonders for franchise validation. While not a traditional “lead-driver” for franchise sales, the benefits of a media mention or two go far beyond that one time “name in the lights.”
In his latest contribution to Be the Boss, our president Matthew Jonas shared some top tips on making a piece of earned media count in every marketing campaign. See what he said here!
LinkedIn for Lead Gen
May 3, 2017
For franchise marketers, LinkedIn is perhaps a yet-to-be fully tapped resource for franchise lead generation. By recent count, it’s home to nearly 470 million profiles just begging to be explored via your franchise opportunity.
In his latest contribution to Be the Boss, our president Matthew Jonas shared his top tips on profile optimization and engagement tactics to transform the business platform into a top lead generator. See what he said here!
Metrics for message development from Matthew Jonas
May 1, 2017
If you can substitute a competitor’s name for your own and the message is still cohesive, you’ve failed to differentiate your franchise opportunity.”
In his latest contribution to Franchising USA, our president Matthew Jonas shared his insights on how to tell the brand story on an emotional and logical level to your preferred franchise buyer, and how all things digital start with strategic messaging. See what he said here!
Understanding the relationship of search and social with Matthew Jonas
March 24, 2017
Understanding how social and SEO go hand in hand is paramount for franchise brands. Yes, it’s just a portion of the overall pie when it comes to lead generation, but as it stands now, Google is running the show.
As such, our president Matthew Jonas shared some top tips with Be The Boss on optimizing social to improve search rankings for potential franchise buyers. Check it out here!
Simple link building tips for the at-home-marketer from TopFire’s Matthew Jonas
March 2, 2017
Quality SEO is one of the most critical components of franchise lead generation, and hiring a professional agency that has the complex know-how of search engine optimization is a sure bet!
But, that doesn’t mean there aren’t a few basic tactics the at-home-marketers can’t implement today to put the franchise brand well on its way to quality rankings. Our president Matthew Jonas shared a few of those top tips with Be The Boss here!
TopFire President Matthew Jonas Joins Forbes Agency Council
February 14, 2017
Forbes Agency Council members work with a diverse set of clients, and share their expertise on everything from marketing to branding and more. This week, our president Matthew Jonas shared his insights and more on how he got started, what he sees as the future of marketing, and how he keeps himself creative and driven as part of TopFire Media.
See what he had to say here!
High or Low? Managing a Team with Different Motivation Levels
February 8, 2017
Many workplace experts recommend a customized leadership approach in which bosses adjust their management style to best motivate each individual employee. Our president, Matthew Jonas recently shared his thoughts on managing different motivation levels with Business News Daily, emphasizing the ‘teachable moments’ when it comes to employee development.”
See what else he had to say here.
Embrace the Future: Keys to Developing a Hit Franchise Website
January 26, 2017
A decade or two ago, advertising in trade publications and local newspapers was all the rage, but nowadays neither option has quite the same power for generating results. Out of the dust of those old, tired strategies came the future of franchise lead generation — the franchise recruiting website.
In his latest contribution to Franchise Expo, our president Matthew Jonas discusses how the franchise website is the clearinghouse for all a franchisors marketing efforts.
Serve Up a Dynamic Mix of Corporate and Local Marketing for your QSR
December 23, 2016
For franchise industry titans with great brand recognition like McDonald’s, Burger King and Taco Bell, marketing comes easily. Potential franchisees are inundated with brand messages each time they switch on the television. For the rest of the 160,000-plus quick service restaurants across the United States, attracting franchise leads and driving customer foot traffic requires much more than a 30-second television ad.
In his latest contribution to Franchising World, Matthew Jonas discusses the essential ingredients to a dynamic marketing campaign for your QSR. Check out what he said here.
Marketing for Retail Concept: Big Corporate Support Can Spell Local Success
November 30, 2016
In addition to a national brand effort, a real opportunity for retail gains is held within the ability to market locally to the appropriate audiences, driving the in-store foot traffic that generates revenue and further validates the retail brand to those in target markets.
In his latest discussion with Franchising USA, Matthew Jonas talks how retail franchisors can educate their franchisees on the essential practice of localized marketing. See it here.
3 Ways To Rock The Publishing World On LinkedIn
November 13, 2015
Establishing clients as thought leaders and authorities in their industries is the name of the game at TopFire Media. For many, LinkedIn is go-to outlet for publishing.
TopFire President Matthew Jonas discussed the latest strategies in “3 Ways To Rock The Publishing World On LinkedIn,” here!
Franchise marketing- a different animal!
October 26, 2015
Franchise marketing is unlike any other, and experience within the industry is essential when devising a game plan.
Fortunately for listeners of School for Start Ups, TopFire Media President Matthew Jonas recently shared some tricks of the trade. Listen here!
Small Business Holiday Marketing Tips from MJ
October 20, 2015
Especially around the holidays, it’s even more important that small business owners take an integrated approach to marketing for their holiday campaigns to compete with the big box retailer. To do so, customer relationships—a distinct small business advantage, are essential.
TopFire President Matthew Jonas discussed how to best leverage those relationships with Small Business Computing. Take a look at his tips here.
On the road? Flexible Rental Spaces Are Helping Entrepreneurs
July 24, 2015
When it comes to client interaction, TopFire Media President Matthew Jonas prefers a physical office versus the coffee shop or hotel longue. In his recent chat with Entrepreneur, he discussed why ShareDesk, which books meeting spaces by the hour at 2,400 venues worldwide, is perfect for his “old-school” needs. See the discussion here!
How social media can boost franchise sales
January 29, 2015
The biggest challenge in online franchise recruitment is attaining high-quality leads. In today’s increasingly connected world, many of those leads come via social media through a franchise website.
In the latest edition of Franchise Times, TopFire Media President Matthew Jonas discussed some of the best tactics for optimizing for quality leads. See it here.
9 social media no-nos at a new job
July 16, 2014
Even when moving into a new position, maintaining social connections for former colleagues is essential to future professional opportunities, and can serve as a valuable recruiting tool when your new team needs a boost!
TopFire Media President Matthew Jonas shared his tips on maintaining the connections with Bankrate. See what he said here.