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Top Tips Franchise Marketing Success

Top Tips to Success in Franchise Marketing: Podcast Interview

September 19, 2019

Matthew Jonas, President and Managing Partner of TopFire Media, joins Adam Torres for a dynamic, MoneyMatters Podcast session. Matthew discusses rising trends in franchise marketing and how companies are using public relations in innovative, creative ways to market their brands, attract emerging entrepreneurs, and connect with the franchise buyer. Learn more about Matthew as he discusses his unique background and how he sees the state of franchise marketing and public relations today. TopFireMedia helps franchise brands grow using a fully-integrated approach to franchise lead generation that combines, search, digital advertising, PR, content marketing, and strategic marketing delivery systems.

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Public Relations: Pitching in a Digital World

July 25, 2019

Old school PR pitching best practices aren’t gone, they’re just in transition. Not only has media blossomed into a 24-hour, consumer-driven digital landscape across multiple channels, but PR has also become a critical part of a franchise brand’s overall digital marketing strategy. Digital marketing tools give us the means to strategically pitch a franchise opportunity in the right direction, to the right people, via the most preferred method. Read the complete article.

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Franchise Website Best Practices Shared with 1851 Franchise Magazine

May 22, 2019

After creating over 125 franchise website, TopFire Media shares its best practices with 1851 Franchise Magazine. Issues such as the use of testimonial videos, chatbots, the use of financial requirements, SEO best practices, ADA compliance, and conversion optimization are addressed in the article. Read the complete article.

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Modern Restaurant Management: Three Misconceptions Restaurant Franchisors Have About Selecting PR Agencies

April 10, 2019

With so much competition in the franchise space, it can be difficult for a restaurant business of any size to find its way into media. It is for this reason restaurant businesses of any size should consider creating a business relationship with an outside public relations (PR) agency. Read how Matthew Jonas shares how you can keep your brand top of mind and recruit prospective franchisees by integrating PR with your overall marketing strategy.

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Global Franchise: A Delicate Balance

April 04, 2019

Franchise Development Marketing and Franchise Sales have one goal to reach by way of two cultures, two sets of skills and two overall philosophies. Getting them to successfully align their strengths can be one of the best things a franchisor can do to grow their brand. Read the suggestions for achieving this balance in a recent article from Matthew Jonas, president of TopFire Media in Global Franchise magazine!

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Forbes: Want To Improve Your Social Media Strategy? Avoid These 14 Faux Pas

April 27, 2018

Social media has changed so drastically in the last decade that marketers have constantly needed to adjust their practices to best connect with audiences. Do you know the best practices of social media engagement?

TopFire Media President Matthew Jonas along with a number of other marketing experts recently shared some social media tips in Forbes. Read their advice here!

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BeTheBoss.com: Trends that Should Shape your 2018 Marketing Budget

April 18, 2018

We may be well into 2018, but that doesn’t mean that it’s too late to introduce some new tactics into this year’s marketing program. TopFire Media President Matthew Jonas shares some of the top marketing trends for 2018 in his recent article on BeTheBoss.com. Check it out here!

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Global Franchise: Which Brand is Right for You?

April 16, 2018

As the saying goes, franchising is a great way for hopeful entrepreneurs to enter into a business for themselves, but not by themselves. But how does a person know which concept is right for them? Find out in a recent article from Matthew Jonas, president of TopFire Media in Global Franchise magazine!

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Global Franchise: Five Minutes with Matthew Jonas

March 28, 2018

Get to know TopFire Media President Matthew Jonas in his interview with Global Franchise magazine! In Five Minutes with Matthew Jonas, Matthew discusses his history in PR and marketing, his inspiration for launching TopFire Media, and the importance of PR in franchising. Read Matthew’s interview with Global Franchise magazine here!

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Forbes: Mastering the Five W’s of Marketing

March 22, 2018

Even though PR pros and journalists work side by side on a regular basis, many are quick to draw a line in the sand between the two professions. But, the two have more in common than many want to admit. Learn about the similarities between PR and journalism from TopFire Media President Matthew Jonas in Forbes!

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Franchise Canada: What do I need to know about franchise marketing before getting started?

February 22, 2018

Have you ever wondered what that marketing fee gets you as a franchisee? Well you’re not alone! That’s why TopFire Media president Matthew Jonas wanted to address that question in Franchise Canada’s “Ask the Expert.” See what Matthew had to say here!

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BeTheBoss.com: Top Tips for Identifying Your Ideal Franchisee

September 20, 2017

In his latest contribution to Franchise Expo, our president Matthew Jonas talks about developing a high-impact franchise lead funnel that ensures prospects reaching the sales stage are the “right fit.” Check it out here!

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Your Franchise Marketing is Falling Flat – Matthew’s latest on Forbes

September 7, 2017

Too often, emerging franchise brands struggle to answer the common and inevitable upfront questions that have lasting implications on lead generation. In his latest for Forbes, Matthew talks how to break free of some of the most common mistakes of the self-made franchise marketer to find the ideal franchisee.

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How To Leverage Your PR Agency’s Expertise For Your Business’s Success

August 31, 2017

“Really take the time to break down your brand” – Matthew Jonas’ take on how best manage your PR agency relationship. See what else he and others had to say in How To Leverage Your PR Agency’s Expertise For Your Business’s Success on Forbes.


Moving On Up: The Keys to the Internal Interview

August 2, 2017

“Highlighting past accomplishments that have directly contributed to the long-term mission of the company can go a long way in emphasizing a continued dedication and loyalty to the organization.” Our president Matthew Jonas shared his top tips with Business News Daily on changing positions in your existing company.

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All Franchise Marketing Starts and Ends with Strategic Messaging

July 28, 2017

In his latest contribution to Global Franchise, our president Matthew Jonas shared how creating personas, differentiating your position and considering investors can go a long way in generating the highest quality leads.

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The Right Media Mix for an Emerging Franchise Brand

July 21, 2017

Determining a media mix, especially for an emerging franchise brands with limited resources, is paramount. In his latest contribution to Franchise Expo, our president Matthew Jonas shared his top tips on picking a path to make the biggest impact. Check it out here!

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15 Simple Tips For Improving Local SEO

July 11, 2017

“Businesses must be proactive about their online reputation management to optimize local SEO.” – Matthew Jonas’ take on simple tips to boost grassroots marketing efforts in 2017. See what else he and others had to say in 15 Simple Tips For Improving Local SEO on Forbes.

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Let’s Talk About Voice Search – Matthew’s take for Forbes

July 7, 2017

Voice is growing, AI is expanding, and both have big time implications on managing your organic search programs. While the Googles of the world have shared some cursory tips and recommendations to capture search traffic, it’s still a topic ripe for brainstorming. In his latest contribution to Forbes, our president Matthew Jonas shared some top tips in OK Google, Let’s Talk About Voice Search. Check it out here!

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The Golden Rules of Crisis Management

June 26, 2017

“If you team starts noticing spikes of negativity or increased activity, utilize an already well-versed crisis plan to proactively respond on social with prepared materials.” – Matthew Jonas’ take on public relations crisis management. See what he and others had to say in 13 Golden Rules Of PR Crisis Management on Forbes.

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Appealing To The Psychological Hierarchy – Matthew’s latest on Forbes

May 19, 2017

When it comes to appealing to an audience for a big time purchase – like a franchise opportunity – any marketer worth their weight in salt knows that touching a buyer’s esteem and self-actualization needs is essential for considering a life-altering accord. In his first contribution as part of the Forbes Agency Council, our president Matthew Jonas discussed the psychology of honest marketing, and how a sophisticated approach can yield big results. See what he has to say here!

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Why your franchise PR campaign is more than just a placement

May 19, 2017

There’s little doubt that a well-messaged and sustained public relations campaign can do wonders for franchise validation. While not a traditional “lead-driver” for franchise sales, the benefits of a media mention or two go far beyond that one time “name in the lights.”

In his latest contribution to Be the Boss, our president Matthew Jonas shared some top tips on making a piece  of earned media count in every marketing campaign. See what he said here!

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LinkedIn for Lead Gen

May 3, 2017

For franchise marketers, LinkedIn is perhaps a yet-to-be fully tapped resource for franchise lead generation. By recent count, it’s home to nearly 470 million profiles just begging to be explored via your franchise opportunity.

In his latest contribution to Be the Boss, our president Matthew Jonas shared his top tips on profile optimization and engagement tactics to transform the business platform into a top lead generator. See what he said here!

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Metrics for message development from Matthew Jonas

May 1, 2017

If you can substitute a competitor’s name for your own and the message is still cohesive, you’ve failed to differentiate your franchise opportunity.”

In his latest contribution to Franchising USA, our president Matthew Jonas shared his insights on how to tell the brand story on an emotional and logical level to your preferred franchise buyer, and how all things digital start with strategic messaging. See what he said here!

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Understanding the relationship of search and social with Matthew Jonas

March 24, 2017

Understanding how social and SEO go hand in hand is paramount for franchise brands. Yes, it’s just a portion of the overall pie when it comes to lead generation, but as it stands now, Google is running the show.

As such, our president Matthew Jonas shared some top tips with Be The Boss on optimizing social to improve search rankings for potential franchise buyers. Check it out here!

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Simple link building tips for the at-home-marketer from TopFire’s Matthew Jonas

March 2, 2017

Quality SEO is one of the most critical components of franchise lead generation, and hiring a professional agency that has the complex know-how of search engine optimization is a sure bet!

But, that doesn’t mean there aren’t a few basic tactics the at-home-marketers can’t implement today to put the franchise brand well on its way to quality rankings. Our president Matthew Jonas shared a few of those top tips with Be The Boss here!

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TopFire President Matthew Jonas Joins Forbes Agency Council

February 14, 2017

Forbes Agency Council members work with a diverse set of clients, and share their expertise on everything from marketing to branding and more. This week, our president Matthew Jonas shared his insights and more on how he got started, what he sees as the future of marketing, and how he keeps himself creative and driven as part of TopFire Media.

See what he had to say here!


High or Low? Managing a Team with Different Motivation Levels

February 8, 2017

Many workplace experts recommend a customized leadership approach in which bosses adjust their management style to best motivate each individual employee. Our president, Matthew Jonas recently shared his thoughts on managing different motivation levels with Business News Daily, emphasizing the ‘teachable moments’ when it comes to employee development.”

See what else he had to say here.

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Embrace the Future: Keys to Developing a Hit Franchise Website

January 26, 2017

A decade or two ago, advertising in trade publications and local newspapers was all the rage, but nowadays neither option has quite the same power for generating results. Out of the dust of those old, tired strategies came the future of franchise lead generation — the franchise recruiting website.

In his latest contribution to Franchise Expo, our president Matthew Jonas discusses how the franchise website is the clearinghouse for all a franchisors marketing efforts.

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Serve Up a Dynamic Mix of Corporate and Local Marketing for your QSR

December 23, 2016

For franchise industry titans with great brand recognition like McDonald’s, Burger King and Taco Bell, marketing comes easily. Potential franchisees are inundated with brand messages each time they switch on the television. For the rest of the 160,000-plus quick service restaurants across the United States, attracting franchise leads and driving customer foot traffic requires much more than a 30-second television ad.

In his latest contribution to Franchising World, Matthew Jonas discusses the essential ingredients to a dynamic marketing campaign for your QSR.

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Marketing for Retail Concept: Big Corporate Support Can Spell Local Success

November 30, 2016

In addition to a national brand effort, a real opportunity for retail gains is held within the ability to market locally to the appropriate audiences, driving the in-store foot traffic that generates revenue and further validates the retail brand to those in target markets.

In his latest discussion with Franchising USA, Matthew Jonas talks how retail franchisors can educate their franchisees on the essential practice of localized marketing. See it here.

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3 Ways To Rock The Publishing World On LinkedIn

November 13, 2015

Establishing clients as thought leaders and authorities in their industries is the name of the game at TopFire Media. For many, LinkedIn is go-to outlet for publishing.

TopFire President Matthew Jonas discussed the latest strategies in “3 Ways To Rock The Publishing World On LinkedIn,” here!

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Franchise marketing- a different animal!

October 26, 2015

Franchise marketing is unlike any other, and experience within the industry is essential when devising a game plan.

Fortunately for listeners of School for Start Ups, TopFire Media President Matthew Jonas recently shared some tricks of the trade. Listen here!

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Small Business Holiday Marketing Tips from MJ

October 20, 2015

Especially around the holidays, it’s even more important that small business owners take an integrated approach to marketing for their holiday campaigns to compete with the big box retailer. To do so, customer relationships—a distinct small business advantage, are essential.

TopFire President Matthew Jonas discussed how to best leverage those relationships with Small Business Computing. Take a look at his tips here.

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On the road? Flexible Rental Spaces Are Helping Entrepreneurs

July 24, 2015

When it comes to client interaction, TopFire Media President Matthew Jonas prefers a physical office versus the coffee shop or hotel longue. In his recent chat with Entrepreneur, he discussed why ShareDesk, which books meeting spaces by the hour at 2,400 venues worldwide, is perfect for his “old-school” needs. See the discussion here!


How social media can boost franchise sales

January 29, 2015

The biggest challenge in online franchise recruitment is attaining high-quality leads. In today’s increasingly connected world, many of those leads come via social media through a franchise website.

In the latest edition of Franchise Times, TopFire Media President Matthew Jonas discussed some of the best tactics for optimizing for quality leads. See it here.


9 social media no-nos at a new job

July 16, 2014

Even when moving into a new position, maintaining social connections for former colleagues is essential to future professional opportunities, and can serve as a valuable recruiting tool when your new team needs a boost!

TopFire Media President Matthew Jonas shared his tips on maintaining the connections with Bankrate. See what he said here.

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10 Must-haves When Hiring a Franchise Marketing Agency ebook cover

Be sure you select a franchise digital marketing agency that understands your unique business needs and creates a custom-tailored marketing plan. This e-book highlights ten key things to look for when choosing an agency.

What you'll get with this e-book:

  1. Look for a company that Understands franchising, not just business
  2. Look for a company that Understands your buyer's journey
  3. Look for a company that can Develop your buyer profile
  4. Look for a company that can Craft a knockout message
  5. Look in the company's Digital toolbox
  6. Look for an SEO/PPC/Social media expert
  7. Look for an agency with Integrated PR capabilities
  8. Look for a craftsman, not a cookie cutter
  9. Choose an agency that Measures efforts and emphasizes results
  10. Look for a Leader