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Media Coverage

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Forbes: Want To Improve Your Social Media Strategy? Avoid These 14 Faux Pas

April 27, 2018

Social media has changed so drastically in the last decade that marketers have constantly needed to adjust their practices to best connect with audiences. Do you know the best practices of social media engagement?

TopFire Media President Matthew Jonas along with a number of other marketing experts recently shared some social media tips in Forbes. Read their advice here!

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BeTheBoss.com: Trends that Should Shape your 2018 Marketing Budget

April 18, 2018

We may be well into 2018, but that doesn’t mean that it’s too late to introduce some new tactics into this year’s marketing program. TopFire Media President Matthew Jonas shares some of the top marketing trends for 2018 in his recent article on BeTheBoss.com. Check it out here!

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Global Franchise: Which Brand is Right for You?

April 16, 2018

As the saying goes, franchising is a great way for hopeful entrepreneurs to enter into a business for themselves, but not by themselves. But how does a person know which concept is right for them? Find out in a recent article from Matthew Jonas, president of TopFire Media in Global Franchise magazine!

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Global Franchise: Five Minutes with Matthew Jonas

March 28, 2018

Get to know TopFire Media President Matthew Jonas in his interview with Global Franchise magazine! In Five Minutes with Matthew Jonas, Matthew discusses his history in PR and marketing, his inspiration for launching TopFire Media, and the importance of PR in franchising. Read Matthew’s interview with Global Franchise magazine here!

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Forbes: Mastering the Five W’s of Marketing

March 22, 2018

Even though PR pros and journalists work side by side on a regular basis, many are quick to draw a line in the sand between the two professions. But, the two have more in common than many want to admit. Learn about the similarities between PR and journalism from TopFire Media President Matthew Jonas in Forbes!

Franchise Canada: What do I need to know about franchise marketing before getting started?

February 22, 2018

Have you ever wondered what that marketing fee gets you as a franchisee? Well you’re not alone! That’s why TopFire Media president Matthew Jonas wanted to address that question in Franchise Canada’s “Ask the Expert.” See what Matthew had to say here!

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BeTheBoss.com: Top Tips for Identifying Your Ideal Franchisee

September 20, 2017

In his latest contribution to Franchise Expo, our president Matthew Jonas talks about developing a high-impact franchise lead funnel that ensures prospects reaching the sales stage are the “right fit.” Check it out here!

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Your Franchise Marketing is Falling Flat – Matthew’s latest on Forbes

September 7, 2017

Too often, emerging franchise brands struggle to answer the common and inevitable upfront questions that have lasting implications on lead generation. In his latest for Forbes, Matthew talks how to break free of some of the most common mistakes of the self-made franchise marketer to find the ideal franchisee.

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How To Leverage Your PR Agency’s Expertise For Your Business’s Success

August 31, 2017

“Really take the time to break down your brand” – Matthew Jonas’ take on how best manage your PR agency relationship. See what else he and others had to say in How To Leverage Your PR Agency’s Expertise For Your Business’s Success on Forbes.

Moving On Up: The Keys to the Internal Interview

August 2, 2017

“Highlighting past accomplishments that have directly contributed to the long-term mission of the company can go a long way in emphasizing a continued dedication and loyalty to the organization.” Our president Matthew Jonas shared his top tips with Business News Daily on changing positions in your existing company.

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All Franchise Marketing Starts and Ends with Strategic Messaging

July 28, 2017

In his latest contribution to Global Franchise, our president Matthew Jonas shared how creating personas, differentiating your position and considering investors can go a long way in generating the highest quality leads.

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The Right Media Mix for an Emerging Franchise Brand

July 21, 2017

Determining a media mix, especially for an emerging franchise brands with limited resources, is paramount. In his latest contribution to Franchise Expo, our president Matthew Jonas shared his top tips on picking a path to make the biggest impact. Check it out here!

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15 Simple Tips For Improving Local SEO

July 11, 2017

“Businesses must be proactive about their online reputation management to optimize local SEO.” – Matthew Jonas’ take on simple tips to boost grassroots marketing efforts in 2017. See what else he and others had to say in 15 Simple Tips For Improving Local SEO on Forbes.

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Let’s Talk About Voice Search – Matthew’s take for Forbes

July 7, 2017

Voice is growing, AI is expanding, and both have big time implications on managing your organic search programs. While the Googles of the world have shared some cursory tips and recommendations to capture search traffic, it’s still a topic ripe for brainstorming. In his latest contribution to Forbes, our president Matthew Jonas shared some top tips in OK Google, Let’s Talk About Voice Search. Check it out here!

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The Golden Rules of Crisis Management

June 26, 2017

“If you team starts noticing spikes of negativity or increased activity, utilize an already well-versed crisis plan to proactively respond on social with prepared materials.” – Matthew Jonas’ take on public relations crisis management. See what he and others had to say in 13 Golden Rules Of PR Crisis Management on Forbes.

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Appealing To The Psychological Hierarchy – Matthew’s latest on Forbes

May 19, 2017

When it comes to appealing to an audience for a big time purchase – like a franchise opportunity – any marketer worth their weight in salt knows that touching a buyer’s esteem and self-actualization needs is essential for considering a life-altering accord. In his first contribution as part of the Forbes Agency Council, our president Matthew Jonas discussed the psychology of honest marketing, and how a sophisticated approach can yield big results. See what he has to say here!

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