Ignite your Franchise Lead Generation

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iFranchise Group CEO and expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising.Download Chapter 10 “Franchise Lead Generation” to learn how to:
  • Build a franchise lead generation budget to fill your sales pipeline with quality leads
  • Identify geographic targets for marketing efforts that align with growth strategies
  • Narrow your prospect profile to focus marketing spend
  • Understand the Franchise Sales Funnel
  • Develop the appropriate marketing mix
  • Integrate marketing strategies across multiple channels
  • Measure results
 

iFranchise Group Named #1 Franchise Consultants – 2019

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Download your FREE Chapter on Franchise Lead Generation!

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    2017 Franchise Recruitment Budget Allocation

    • Digital 49%49%
    • Print 11%11%
    • Trade Shows 17%17%
    • Public Relations 13%13%
    • Other 10%10%

    2017 Franchise Sales by Source

    • Digital 31%31%
    • Referrals 43%43%
    • Brokers 14%14%
    • Other 7%7%
    • Public Relations 4%4%
    • Trade Shows 1%1%
    • Print 50%50%
    *- Franchise Update 2018 Annual Franchise Development Report, Q4, 2017.
    10 Must-haves When Hiring a Franchise Marketing Agency ebook cover

    Be sure you select a franchise digital marketing agency that understands your unique business needs and creates a custom-tailored marketing plan. This e-book highlights ten key things to look for when choosing an agency.

    What you’ll get with this e-book:

    1. Look for a company that Understands franchising, not just business
    2. Look for a company that Understands your buyer’s journey
    3. Look for a company that can Develop your buyer profile
    4. Look for a company that can Craft a knockout message
    5. Look in the company’s Digital toolbox
    6. Look for an SEO/PPC/Social media expert
    7. Look for an agency with Integrated PR capabilities
    8. Look for a craftsman, not a cookie cutter
    9. Choose an agency that Measures efforts and emphasizes results
    10. Look for a Leader
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