Email Marketing Keeps the Fire Burning
In terms of digital marketing, email marketing is one of the oldest forms of it. Despite this, email marketing continues to be a vital part of digital marketing. It is more cost-effective than traditional direct mail marketing, banner ads, or telemarketing. It also creates an interactive connection and nurtures quality customer relations.
At TopFire Media, our strategy includes developing and conducting email marketing campaigns that reinforce the brand and its messages leveraging specific tactics designed to drive website traffic.
Some people believe that email marketing is “dead,” because of the rise in social media. TopFire Media believes there is no better way to keep the fire burning, than to combine these two powerful tools, as part of our digital marketing strategy.
Social media may be popular with certain demographics, but it is very difficult to select who is receiving the content or deliver content to potential customers who are not connected to you on social media channels. Through an email marketing campaign, TopFire Media can target the right people, with the right content.