Franchise Public Relations (PR) Services

It starts with a vision. Whether you’re looking to disrupt industries, establish a brand or become a thought leader, you need a qualified PR firm experienced with franchises and corporations. That’s where we come in. Our first task is to understand your market, business and goals, and shape a public relations strategy around them.

Why TopFire Media is one of the best Public Relations Agency for Franchises?

Based in Chicago, TopFire Media is an award-winning corporate and franchise PR firm, serving clients throughout the USA.

We understand the importance of having the right public relations team in place to engage key audiences, make connections, and impact behavior.

How Franchise PR Boosts Your Franchise Marketing Efforts

Definition and Purpose:

The role of franchise PR  is to shape public perception, generate brand awareness, trust, and credibility, and manage franchise reputation.

A franchise PR company needs to focus on creating success for its clients. It needs the knowledge and skills to navigate across industries and stay on top of consumer trends while providing clients with top franchise PR guidance that will help them build their brand.

Using traditional and digital tactics, the digital marketing and public relations teams at TopFire Media draw on our journalistic roots, storytelling skills and digital capabilities to convey our clients’ messages in ways that inspire, educate, inform and entertain.

With extensive experience developing and executing public relations campaigns for an array of organizations and brands from international companies to one-person startups, TopFire Media is a premier corporate and franchise development PR firm with the flexibility and capacity to create customized communications strategies to meet our clients’ reputation management, branding, and other marketing needs.

What areas of expertise need a PR Agency:

• Consumer branding
• Business-to-business marketing
• Franchise PR
• Public relations reputation management
• PR planning
• Opportunities research & analysis
• Creative brief development
• Media relationship management
• Franchise PR development strategies
• Press release generation
• Website SEO boosting
• Advertising & PR connection
• Crisis communications

Industry sectors where a PR service impacts the brand growth

• Healthcare PR
• Technology / IT PR
• Social media PR
• Thought leadership PR
• Nutrition, Food and Restaurant PR
• Fitness PR

Advantages of having a PR Strategy

1. PR Increases Chance of Franchise Leads

Good public relations can also attract potential investors to a franchise company, as well as new franchisees. This will help increase the bottom line of the company and give it the cash flow it needs to get itself in front of its audience and convey its message loud and clear to the correct people.

2. PR Brings Creativity

Creativity in public relations is also important in the franchise industry. As a franchise company, it is not enough to sit around and wait for the media to talk about your company based on information you have released about your business and what it does. You also need to create news about your business that is buzzworthy. Get the media to come to you, rather than you always going to them. This can be accomplished by thinking outside the box, such as putting together a partnership with a local charity to help it raise money (and generate some good public relations for your franchise company in the process).

3. PR Generates Buzz

You could also get your business to sponsor various local events. Make videos about your company and why people should patronize it and buy franchises, then ensure these videos go viral by making them interesting and putting them on social media. Develop contests with your brand name being very prominent. All of these things will help your business rise up above the clutter of all the other businesses out there and develop a recognizable brand and a loyal customer base. Your public relations company can help you with these ideas, or you can hire a public relations department for your company to develop these creative ideas for you.

4. PR Unifies Marketing Services

Remember, any company can put out a press release and buy billboards and print ads. It takes true creativity and a judicious use of all the promotional tools of the modern age, such as social media, to really make an impact in today’s competitive franchise business world. The important thing is to start getting your message heard and your brand known in as many unique ways as possible to build your franchise owners and your base of customers.