Franchise Lead Generation: Attracting the RIGHT People
Generating leads isn’t the issue: it’s finding the needles in the haystack that will actually consider your franchise as one they might want to invest in and finding prospects that are a fit for your brand. All leads aren’t created equal, and even if you have thousands of leads pouring in, that doesn’t mean you’ll see a high conversion to sales.
Franchise lead generation requires a strategy for finding potential franchisees in the right spots online before they’re ready to buy, providing them with useful content that makes that purchase decision easier, and being available to them as they move down the sales funnel.
Franchise lead generation isn’t about throwing up Google AdWords campaigns and hoping they work. It’s about knowing who your audience is and connecting to them in meaningful ways. And there are new tactics continuously being added on the various platforms that allow for refined targeting to focus your spend on the candidates most appropriate for your franchise.
At TopFire Media, we employ a holistic approach using primarily digital tactics like SEO and advertising (on platforms like Google, LinkedIn, and Facebook), email marketing, and event marketing to increase foot traffic to franchise shows.
We can help you:
- Know who your potential buyers are and what makes them tick
- Leverage marketing and advertising channels to reach your target audience
- Create content to move leads down the funnel toward buying
Boost your conversion rate by generating better, more qualified leads. Sign up for your free Franchise Marketing Assessment to get started.