Franchising is one of the most important business developments of the last century, and though it uses the shared wisdom of successful business owners to form rock-solid business strategies, it is by no means easy.
No one knows that more than iFranchise Group founder and CEO Mark Siebert, who has worked with more than 30 Fortune 2000 companies and more than 500 startup franchises in his over 30-year career in the franchising world.
“I’ve spent a good portion of my career giving franchise advice to people and learning from colleagues who are some of the most knowledgeable people in the industry,” Siebert said. “I have had a long standing goal to compile all that knowledge into one, convenient package — a guide of sorts to franchising.”
That guide comes in the form of Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever, released on Entrepreneur Press in January.
“This book explores the opportunities and issues business owners should expect when contemplating franchising, as they start to franchise, and provides tips on what steps to take, how to get through inherent challenges and come out on top,” Siebert said.
As a sister company to TopFire Media, we benefit from Siebert’s expertise daily and can attest to the invaluable wisdom contained in this accessible, comprehensive guide to the business of franchising.
Find out for yourself with a free excerpt from the book. And while you’re at it, sign up to find out more about what iFranchise Group and TopFire Media can do for you!
About iFranchise Group:
iFranchiseGroup is a leading franchise consulting firm that offers the skills of the nation’s top professionals in franchise strategic planning, operations training and documentation, and franchise marketing and sales for emerging and established franchise companies worldwide. For more information, call (708) 957-2300 or email [email protected].