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Using PR to Generate Franchise Leads

Using PR to Generate Franchise Leads

Before digital media, public relations complimented franchise marketing campaigns, but didn’t contribute to them in a way that was measurable. While we know print media is an extraordinary driver of leads, measurement techniques for digital public relations are much...

The Art of Content Development

Regardless of the kind of marketing tactics I use, content development should be an integral part, not something separate. In this digital age characterized by fierce competition between companies, proper marketing is impossible without great content. So let me start...

How Public Relations Impacts the Franchise Industry

Public relations is more important to the franchise industry than ever. With so many companies of various kinds out there, franchise businesses need to stand out from the crowd and create a distinctive, positive brand image. Public relations plays a key part to this,...