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How to Nurture Franchise Leads through Digital Marketing

How to Nurture Franchise Leads through Digital Marketing

When it comes to reaching prospective franchisees, the internet and social media provide a wealth of opportunities for franchisors and other businesses to engage with customers or prospects. However, the number of digital franchise marketing options and information...
5 Common Email Marketing Mistakes – and How to Avoid Them

5 Common Email Marketing Mistakes – and How to Avoid Them

When developing a franchise system, it is crucial to engage potential franchisees by maintaining regular and consistent contact. This is how you qualify incoming leads and turn them into warm prospects. However, inboxes can become graveyards for mass franchise emails...
Four Ways to Strengthen Your Franchise Lead Generation Efforts

Four Ways to Strengthen Your Franchise Lead Generation Efforts

As technology becomes more and more integral for an effective sales process, franchises can reach a wider audience than ever before. There are also more franchise lead generation strategies to choose from than ever before. It’s great to have a range of options –...