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Why you need a separate franchise development website

Why you need a separate franchise development website

It’s understandable that you’d want to keep things as simple as possible as you shift from being a business to becoming a franchise, but there is definitely an argument for having a separate franchise development website that is not part of your brand website....
Attracting Multi-Unit Franchise Developers to your System

Attracting Multi-Unit Franchise Developers to your System

As the franchise industry continues to experience another year of strong growth, franchising continues to permeate every community and almost every industry in the world. While research shows that interest in franchising remains at an all-time high, many franchisors...
Franchise Public Relations is a Partnership Pathway

Franchise Public Relations is a Partnership Pathway

At TopFire Media, anecdotal evidence has shown us that even the best planned franchise public relations strategies can fall completely flat without the full engagement of clients who have hired a PR firm. Our team is made up of experts who have worked with some of the...
Using Franchise PR to Generate Leads

Using Franchise PR to Generate Leads

Before digital media, public relations complimented franchise marketing campaigns, but didn’t contribute to them in a way that was measurable. While we know print media is an extraordinary driver of leads, measurement techniques for digital franchise pr is much...