Use These Methods to Drive Traffic to Your Small Business Website

by / Thursday, 26 February 2015 / Published in Latest posts

Understand Your Customers

Next, make sure you know your customers so that they’ll be more likely to click on your site and better yet, visit multiple pages. “Research the target audience, know their habits and what they find important in life,” says Matthew Jonas, president of TopFire Media, a digital media firm in Homewood, Ill. that specializes in marketing solutions for franchise organizations. “Learn their needs and wants so that they can be properly reached through the SEO and media strategy. This will produce better quality content that will engage customers and improve rankings.”

Sell a Service, Not a Product

Once you know your customers wants and needs, speak to them directly. Small businesses may fail in successfully engaging customers online when they only try to sell products, not services. For example, says Jonas: “A dentist tries to sell dental care when he or she should be focused on what the customer is looking for — pain relief. People go to the dentist for pain relief when they have a cavity, regular cleanings and checkups or when they experience a problem with their teeth. They are not going because they necessarily want to buy ‘dental care.’ The dental care is a bi-product of the service the dentist is providing.”

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