The Benefits of Using Integrated Marketing in the Franchising World

by / Friday, 24 May 2013 / Published in Latest posts
Marketing concept: Painted red Head With Lightbulb icon on Digital Data Paper background with Hand Drawn Marketing Icons


Integrated marketing communications has become the newest focus for marketing franchise businesses in the last two years. When creating powerful marketing campaigns for your franchise business, creating an integrated PR, marketing and advertising campaign allows you to dominate your audience’s attention by communicating the same messages across multiple channels.

Although integrated marketing communications requires a great deal of diligence, it creates a competitive advantage, setting your company apart from the competition. Here are ways integrated marketing communications can benefit your franchise.

1. Integrated marketing reminds and updates prospective franchisees about your business, assisting them in moving comfortably through the stages of their buying process.

2. Integrated marketing creates consistency and credibility to your messages. When PR, marketing, and social media are not intertwined with one another, it often creates disjointed messages, creating confusion and ambiguity with your audience and most importantly, prospects.

3. Integrated marketing ultimately saves you time and money. Focusing on integrated media agencies lessens the time of finding three different agencies and it lowers the cost of paying a premium on companies delivering separate services.

At TopFire Media, we offer a wide array of marketing and communication services including public relations, social media publishing, pay-per-click advertising, content development and email marketing. With intuitive knowledge based on years of combined experience, we create strategic integrated marketing plans tailored around our clients’ budgets and goals.

TopFire Media was created to target market needs head on and provide media solutions for franchise companies. The company delivers a solid understanding of digital marketing and public relations designed to drive awareness and help generate leads for our client’s franchising efforts.

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