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The Art of Content Development

Tuesday, 17 November 2015 by

Regardless of the kind of marketing tactics I use, content development should be an integral part, not something separate. In this digital age characterized by fierce competition between companies, proper marketing is impossible without great content. So let me start off with a simple question. Well, maybe it’s an easy one. I’m setting up a company. I’ve been told that mastering the art of content development is essential for building my brand name. I’ve also been told that it’s crucial for my marketing needs and the marketing industry at large. Where should I start? Content development is usually managed without a particular approach. From personal experience, I have observed that content is not improved or polished up for several years from the time of writing. Then, all of a sudden, as part of site redevelopment, new content is posted and included in the project scope. In a totally perfect scenario,

  There are many franchisees who leave the marketing up to the owner(s) of the parent company.  However, this won’t serve to keep your particular business afloat.  Even if you have the ideal location, you will still be missing out on many opportunities to get new customers through the door if you rely solely on the parent company.  Don’t just leave it up to them.  Get in the game yourself and make your business outshine them all. Here are 5 ways to create an online presence for your franchise. Build a Website.  How does the parent company’s website look?  How easy is it to navigate?  Do you think that consumers would find it professional looking?  Does it correctly represent the brand?  Answer these questions for yourself and make your website using the answers to the questions.  Remember though that you will still need to represent the brand as your contract

Public relations is more important to the franchise industry than ever. With so many companies of various kinds out there, franchise businesses need to stand out from the crowd and create a distinctive, positive brand image. Public relations plays a key part to this, and can involve everything from press releases to content marketing campaigns to getting the franchise involved in the community. Often, hiring public relations firms to handle this for franchise companies is the best way to handle this aspect of the business, and firms with special experience with franchises are best for this purpose. It is too easy to get lost in the crowd for most franchise companies. There is a lot of competition out there, and the main company, as well as their franchisees have to go out of their way to make an impression on the public. A professional public relations firm can give a company the

Whether you’re using Facebook for personal use to connect with friends and family, or to engage customers with your brand, we can all agree that Facebook has evolved significantly from a social tool to an effective marketing tool. In just over a decade, this social platform has changed from connecting college students at Harvard University to connecting businesses with their consumers. And, now Facebook is expanding into the publishing world by connecting content to targeted audiences with its recent rollout of Instant Articles. Facebook’s Instant Articles allows publishers to create interactive news articles with fast loading videos, images, interactive maps, etc. for mobile devices. So, what does that mean for PR pros? Since Facebook’s Instant Articles is changing the dynamic of how we read articles, PR pros might have to adapt the way they deliver information to journalists and reporters. Press releases and online media kits might require photos and/or

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