The Art of Content Development

Tuesday, 17 November 2015 by

Regardless of the kind of marketing tactics I use, content development should be an integral part, not something separate. In this digital age characterized by fierce competition between companies, proper marketing is impossible without great content. So let me start off with a simple question. Well, maybe it’s an easy one. I’m setting up a company. I’ve been told that mastering the art of content development is essential for building my brand name. I’ve also been told that it’s crucial for my marketing needs and the marketing industry at large. Where should I start? Content development is usually managed without a particular approach. From personal experience, I have observed that content is not improved or polished up for several years from the time of writing. Then, all of a sudden, as part of site redevelopment, new content is posted and included in the project scope. In a totally perfect scenario,

  There are many franchisees who leave the marketing up to the owner(s) of the parent company.  However, this won’t serve to keep your particular business afloat.  Even if you have the ideal location, you will still be missing out on many opportunities to get new customers through the door if you rely solely on the parent company.  Don’t just leave it up to them.  Get in the game yourself and make your business outshine them all. Here are 5 ways to create an online presence for your franchise. Build a Website.  How does the parent company’s website look?  How easy is it to navigate?  Do you think that consumers would find it professional looking?  Does it correctly represent the brand?  Answer these questions for yourself and make your website using the answers to the questions.  Remember though that you will still need to represent the brand as your contract

If you’re looking for a franchise-recruiting site to help take your career goals to the next level, there are a number of important things that you’ll want to keep in mind. Remember that not all franchise-recruiting sites are created equally. When you consider the fact that becoming a part of a franchise is one of the most important steps that you can take in your life, you always want to make sure that you’re doing your due diligence to help find a site that is right for your own personal situation. 1. Evidence of a Solid Business Model Perhaps the most important thing that you’ll want to look for in a franchise-recruiting site is evidence that some type of resilient business model exists for this particular opportunity. This doesn’t necessarily mean that you should always go with a franchise that has been around for decades or that even spells out