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  • 20/09/2017in News

    Top Tips for Identifying Your Ideal Franchisee

    In his latest contribution to Franchise Expo, our president Matthew Jonas talks about developing a high-impact franchise lead funnel that ensures prospects reaching the sales stage are the “right fit.”...
  • 07/09/2017in News

    Your Franchise Marketing is Falling Flat – Matthew’s latest on Forbes

    Too often, emerging franchise brands struggle to answer the common and inevitable upfront questions that have lasting implications on lead generation. In his latest for Forbes, Matthew talks how to break free of some of the most common mistakes of the self-made franchise marketer to find the ideal franchisee....
  • 31/08/2017in News

    How To Leverage Your PR Agency’s Expertise For Your Business’s Success

    “Really take the time to break down your brand” – Matthew Jonas’ take on how best manage your PR agency relationship. See what else he and others had to say in How To Leverage Your PR Agency’s Expertise For Your Business’s Success on Forbes.   ...
  • 02/08/2017in News

    Moving on up: the keys to the internal interview

    “Highlighting past accomplishments that have directly contributed to the long-term mission of the company can go a long way in emphasizing a continued dedication and loyalty to the organization.” Our president Matthew Jonas shared his top tips with Business News Daily on changing positions in your existing company.  ...
  • 28/07/2017in News

    All franchise marketing starts and ends with strategic messaging.

    In his latest contribution to Global Franchise, our president Matthew Jonas shared how creating personas, differentiating your position and considering investors can go a long way in generating the highest quality leads....
  • 21/07/2017in News

    The Right Media Mix for an Emerging Franchise Brand

    Determining a media mix, especially for an emerging franchise brands with limited resources, is paramount. In his latest contribution to Franchise Expo, our president Matthew Jonas shared his top tips on picking a path to make the biggest impact.  ...
  • 11/07/2017in News

    15 Simple Tips For Improving Local SEO

    “Businesses must be proactive about their online reputation management to optimize local SEO.” – Matthew Jonas’ take on simple tips to boost grassroots marketing efforts in 2017. See what else he and others had to say in 15 Simple Tips For Improving Local SEO on Forbes.  ...
  • 07/07/2017in News

    Let’s Talk About Voice Search – Matthew’s take for Forbes

    Voice is growing, AI is expanding, and both have big time implications on managing your organic search programs. While the Googles of the world have shared some cursory tips and recommendations to capture search traffic, it’s still a topic ripe for brainstorming. In his latest contribution to Forbes, our president Matthew Jonas shared some top tips...
  • 26/06/2017in News

    The Golden Rules of Crisis Management

    “If you team starts noticing spikes of negativity or increased activity, utilize an already well-versed crisis plan to proactively respond on social with prepared materials.” – Matthew Jonas’ take on public relations crisis management. See what he and others had to say in 13 Golden Rules Of PR Crisis Management on Forbes.  ...
  • 19/05/2017in News

    Appealing To The Psychological Hierarchy – Matthew’s latest on Forbes

    When it comes to appealing to an audience for a big time purchase – like a franchise opportunity – any marketer worth their weight in salt knows that touching a buyer’s esteem and self-actualization needs is essential for considering a life-altering accord. In his first contribution as part of the Forbes Agency Council, our president Ma...
  • 19/05/2017in News

    Strategically stretching that media placement

    There’s little doubt that a well-messaged and sustained public relations campaign can do wonders for franchise validation. While not a traditional “lead-driver” for franchise sales, the benefits of a media mention or two go far beyond that one time “name in the lights.” In his latest contribution to Franchise Expo, our president Matthew Jonas share...
  • 08/05/2017in News

    Outsourced Franchise Sales Organization Franchise Dynamics Sold by iFranchise Group

    HOMEWOOD, Ill., May 8, 2017 — The Board of Directors and executive team of iFranchise Group (www.ifranchisegroup.com), a leading franchise consulting firm based in the Chicago area, announced today they have sold their interest in Franchise Dynamics to Executive Decisions Group. As part of the transaction, iFranchise Group and its principals ...
  • 04/05/2017in News

    LinkedIn is home to great lead gen

    For franchise marketers, LinkedIn is perhaps a yet-to-be fully tapped resource for franchise lead generation. By recent count, it’s home to nearly 470 million profiles just begging to be explored via your franchise opportunity. In his latest contribution to Franchise Expo, our president Matthew Jonas shared his top tips on profile optimization and ...
  • 01/05/2017in News

    Metrics for message development from Matthew Jonas

    “If you can substitute a competitor’s name for your own and the message is still cohesive, you’ve failed to differentiate your franchise opportunity.” In his latest contribution to Franchising USA, our president Matthew Jonas shared his insights on how to tell the brand story on an emotional and logical level to your preferred franchise...
  • 27/03/2017in News

    Understanding the relationship of search and social with Matthew Jonas

    Understanding how social and SEO go hand in hand is paramount for franchise brands. Yes, it’s just a portion of the overall pie when it comes to lead generation, but as it stands now, Google is running the show. As such, our president Matthew Jonas shared some top tips with Franchise Expo on optimizing social to improve search rankings for potentia...
  • 02/03/2017in News

    Simple link building tips for the at-home-marketer from TopFire’s Matthew Jonas

    Quality SEO is one of the most critical components of franchise lead generation, and hiring a professional agency that has the complex know-how of search engine optimization is a sure bet! But, that doesn’t mean there aren’t a few basic tactics the at-home-marketers can’t implement today to put the franchise brand well on its way to quality ranking...
  • 14/02/2017in News

    TopFire President Matthew Jonas Joins Forbes Agency Council

    Forbes Agency Council members work with a diverse set of clients, and share their expertise on everything from marketing to branding and more. This week, our president Matthew Jonas shared his insights and more on how he got started, what he sees as the future of marketing, and how he keeps himself creative and driven as part of TopFire Media. See ...
  • 08/02/2017in News

    High or Low? Managing a Team with Different Motivation Levels

    Many workplace experts recommend a customized leadership approach in which bosses adjust their management style to best motivate each individual employee. Our president, Matthew Jonas recently shared his thoughts on managing different motivation levels with Business News Daily, emphasizing the ‘teachable moments’ when it comes to employ...
  • 25/01/2017in News

    Embrace the Future: Keys to Developing a Hit Franchise Website

    A decade or two ago, advertising in trade publications and local newspapers was all the rage, but nowadays neither option has quite the same power for generating results. Out of the dust of those old, tired strategies came the future of franchise lead generation — the franchise recruiting website. In his latest contribution to Franchise Expo, our p...
  • 23/12/2016in News

    Serve Up a Dynamic Mix of Corporate and Local Marketing for your QSR

    For franchise industry titans with great brand recognition like McDonald’s, Burger King and Taco Bell, marketing comes easily. Potential franchisees are inundated with brand messages each time they switch on the television. For the rest of the 160,000-plus quick service restaurants across the United States, attracting franchise leads and driving cu...
  • 30/11/2016in News

    Marketing for Retail Concept: Big Corporate Support Can Spell Local Success

    In addition to a national brand effort, a real opportunity for retail gains is held within the ability to market locally to the appropriate audiences, driving the in-store foot traffic that generates revenue and further validates the retail brand to those in target markets. In his latest discussion with Franchising USA, Matthew Jonas talks how reta...
  • 02/11/2016in News

    TopFire Media Earns PRNews 2016 Agency Elite Award

    Fully integrated marketing agency honored for excellence in publicity of SOLDIERFIT CHICAGO – November 3, 2016 – TopFire Media, the franchise industry’s premier digital marketing and public relations agency, today received the 2016 PRNews Agency Elite Award in the “Publicity” category, recognizing TopFire Media’s promotion of the SOLDIERFIT’S...
  • 13/11/2015in News

    3 Ways To Rock The Publishing World On LinkedIn

    Establishing clients as thought leaders and authorities in their industries is the name of the game at TopFire Media. For many, LinkedIn is go-to outlet for publishing.   TopFire President Matthew Jonas discussed the latest strategies in “3 Ways To Rock The Publishing World On LinkedIn,” here!...
  • 26/10/2015in News

    Franchise marketing- a different animal!

    Franchise marketing is unlike any other, and experience within the industry is essential when devising a game plan. Fortunately for listeners of School for Start Ups, TopFire Media President Matthew Jonas recently shared some tricks of the trade. Listen here!...
  • 20/10/2015in News

    Small Business Holiday Marketing Tips from MJ

    Especially around the holidays, it’s even more important that small business owners take an integrated approach to marketing for their holiday campaigns to compete with the big box retailer. To do so, customer relationships—a distinct small business advantage, are essential. TopFire President Matthew Jonas discussed how to best leverage those relat...
  • 13/09/2015in News

    9 social media no-nos at a new job

    Even when moving into a new position, maintaining social connections for former colleagues is essential to future professional opportunities, and can serve as a valuable recruiting tool when your new team needs a boost! TopFire Media President Matthew Jonas shared his tips on maintaining the connections with Bankrate. See what he said here....
  • 24/07/2015in News

    On the road? Flexible Rental Spaces Are Helping Entrepreneurs

    When it comes to client interaction, TopFire Media President Matthew Jonas prefers a physical office versus the coffee shop or hotel longue. In his recent chat with Entrepreneur, he discussed why ShareDesk, which books meeting spaces by the hour at 2,400 venues worldwide, is perfect for his “old-school” needs. See the discussion here!...
  • 29/01/2015in News

    How social media can boost franchise sales

    The biggest challenge in online franchise recruitment is attaining high-quality leads. In today’s increasingly connected world, many of those leads come via social media through a franchise website. In the latest edition of Franchise Times, TopFire Media President Matthew Jonas discussed some of the best tactics for optimizing for quality leads. Se...
  • 05/01/2015in News

    Quality Content and the Battle for Search Rank

    Google is notorious for changing the way it indexes websites, but it seems the trend of higher quality, original content driving search rank is here to stay. In our latest contribution to Franchising World, we discuss best practices to keep your organic search rankings in prime position.   Check out the details here....
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