How Public Relations Impacts the Franchise Industry
Public relations is more important to the franchise industry than ever. With so many companies of various kinds out there, franchise businesses need to stand out from the crowd and create a distinctive, positive brand image. Public relations plays a key part to this, and can involve everything from press releases to content marketing campaigns to getting the franchise involved in the community. Often, hiring public relations firms to handle this for franchise companies is the best way to handle this aspect of the business, and firms with special experience with franchises are best for this purpose.
It is too easy to get lost in the crowd for most franchise companies. There is a lot of competition out there, and the main company, as well as their franchisees have to go out of their way to make an impression on the public. A professional public relations firm can give a company the kind of media coverage it needs to stand out and rise above the crowd with a good image. Guiding the franchise company and its franchisees on proper marketing is something else a professional company can do that will set the company ahead of the curve.
PR Increases Chance of Franchise Leads
Good public relations can also attract potential investors to a franchise company, as well as new franchisees. This will help increase the bottom line of the company and give it the cash flow it needs to get itself in front of its audience and convey its message loud and clear to the correct people.
PR Brings Creativity
Creativity in public relations is also important in the franchise industry. As a franchise company, it is not enough to sit around and wait for the media to talk about your company based on information you have released about your business and what it does. You also need to create news about your business that is buzzworthy. Get the media to come to you, rather than you always going to them. This can be accomplished by thinking outside the box, such as putting together a partnership with a local charity to help it raise money (and generate some good public relations for your franchise company in the process).
PR Generates Buzz
You could also get your business to sponsor various local events. Make videos about your company and why people should patronize it and buy franchises, then ensure these videos go viral by making them interesting and putting them on social media. Develop contests with your brand name being very prominent. All of these things will help your business rise up above the clutter of all the other businesses out there and develop a recognizable brand and a loyal customer base. Your public relations company can help you with these ideas, or you can hire a public relations department for your company to develop these creative ideas for you.
PR Unifies Marketing Services
Remember, any company can put out a press release and buy billboards and print ads. It takes true creativity and a judicious use of all the promotional tools of the modern age, such as social media, to really make an impact in today’s competitive franchise business world. The important thing is to start getting your message heard and your brand known in as many unique ways as possible to build your franchise owners and your base of customers.
At TopFire Media, we understand the importance of having the right PR team in place to engage with target audiences, network, and impact behavior. By partnering with our sister companies (iFranchise Group and Franchise Dynamics) and franchise clients, we help develop brand awareness and build credibility while retaining relevancy and transparency.
To learn more about TopFire Media and how we take creativity and incorporate it in our public relations strategies, click on “Public Relations” under our “Services” tab.