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Google’s Mobile Friendly Change

by / Tuesday, 14 April 2015 / Published in Latest posts
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Get ready! April 21st Google is making a change. What will be different? For business owners, it could mean losing customers to competitors; but a simple test now could help you in the future.

Google’s change relates to its search algorithm. Starting April 21st, websites with mobile configuration errors will be penalized in mobile search results. That could lead to a lower ranking for your website. There are a number of requirements that can result in a lower ranking for your website if they are not followed. Content size, touch elements, flash usage, font size, mobile crawl errors, and faulty redirects are some of the areas where requirements must be met or your website’s search rankings will be penalized.

According to statcounter.com, in 2015, more than one-third of all searches worldwide are being done on mobile devices, up almost 10 percent from the previous year and expected to grow significantly in the near future. Having a mobile friendly site is more prevalent now than it has ever been. A good starting point is testing your site using Google’s Mobile-Friendly Test. This will give you an idea of whether your site meets the requirements of Google’s new algorithm.

To learn more about making your website mobile friendly or if you have any other website or SEO questions feel free to contact us at 1-708-249-1090 or email us at info@topfiremedia.com

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