Facebook’s New Instant Articles Raise Questions for PR Pros
Whether you’re using Facebook for personal use to connect with friends and family, or to engage customers with your brand, we can all agree that Facebook has evolved significantly from a social tool to an effective marketing tool. In just over a decade, this social platform has changed from connecting college students at Harvard University to connecting businesses with their consumers. And, now Facebook is expanding into the publishing world by connecting content to targeted audiences with its recent rollout of Instant Articles. Facebook’s Instant Articles allows publishers to create interactive news articles with fast loading videos, images, interactive maps, etc. for mobile devices.
So, what does that mean for PR pros?
Since Facebook’s Instant Articles is changing the dynamic of how we read articles, PR pros might have to adapt the way they deliver information to journalists and reporters. Press releases and online media kits might require photos and/or embedded videos instead of it being just an option. Contacting reporters and journalist via social media may be used a lot more often compared to sending a traditional email or making a simple phone call.
TopFire Media is already ahead of the game, integrating photos and videos into press materials such as press releases, media alerts, media pitches, etc. Our public relations team continues to stay on top of social media and consumer trends to provide our clients with effective PR strategies and integrated tactics to build their brand.
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