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  There are many franchisees who leave the marketing up to the owner(s) of the parent company.  However, this won’t serve to keep your particular business afloat.  Even if you have the ideal location, you will still be missing out on many opportunities to get new customers through the door if you rely solely on the parent company.  Don’t just leave it up to them.  Get in the game yourself and make your business outshine them all. Here are 5 ways to create an online presence for your franchise. Build a Website.  How does the parent company’s website look?  How easy is it to navigate?  Do you think that consumers would find it professional looking?  Does it correctly represent the brand?  Answer these questions for yourself and make your website using the answers to the questions.  Remember though that you will still need to represent the brand as your contract

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