In his latest contribution to Franchise Expo, our president Matthew Jonas talks about developing a high-impact franchise lead funnel that ensures prospects reaching the sales stage are the “right fit.”

Too often, emerging franchise brands struggle to answer the common and inevitable upfront questions that have lasting implications on lead generation. In his latest for Forbes, Matthew talks how to break free of some of the most common mistakes of the self-made franchise marketer to find the ideal franchisee.

“Really take the time to break down your brand” – Matthew Jonas’ take on how best manage your PR agency relationship. See what else he and others had to say in How To Leverage Your PR Agency’s Expertise For Your Business’s Success on Forbes.   

“Highlighting past accomplishments that have directly contributed to the long-term mission of the company can go a long way in emphasizing a continued dedication and loyalty to the organization.” Our president Matthew Jonas shared his top tips with Business News Daily on changing positions in your existing company.  

In his latest contribution to Global Franchise, our president Matthew Jonas shared how creating personas, differentiating your position and considering investors can go a long way in generating the highest quality leads.

Determining a media mix, especially for an emerging franchise brands with limited resources, is paramount. In his latest contribution to Franchise Expo, our president Matthew Jonas shared his top tips on picking a path to make the biggest impact.  

“Businesses must be proactive about their online reputation management to optimize local SEO.” – Matthew Jonas’ take on simple tips to boost grassroots marketing efforts in 2017. See what else he and others had to say in 15 Simple Tips For Improving Local SEO on Forbes.  

Voice is growing, AI is expanding, and both have big time implications on managing your organic search programs. While the Googles of the world have shared some cursory tips and recommendations to capture search traffic, it’s still a topic ripe for brainstorming. In his latest contribution to Forbes, our president Matthew Jonas shared some top tips in OK Google, Let’s Talk About Voice Search. Check it out here!  

“If you team starts noticing spikes of negativity or increased activity, utilize an already well-versed crisis plan to proactively respond on social with prepared materials.” – Matthew Jonas’ take on public relations crisis management. See what he and others had to say in 13 Golden Rules Of PR Crisis Management on Forbes.  

When it comes to appealing to an audience for a big time purchase – like a franchise opportunity – any marketer worth their weight in salt knows that touching a buyer’s esteem and self-actualization needs is essential for considering a life-altering accord. In his first contribution as part of the Forbes Agency Council, our president Matthew Jonas discussed the psychology of honest marketing, and how a sophisticated approach can yield big results. See what he has to say here!