When it comes to appealing to an audience for a big time purchase – like a franchise opportunity – any marketer worth their weight in salt knows that touching a buyer’s esteem and self-actualization needs is essential for considering a life-altering accord. In his first contribution as part of the Forbes Agency Council, our president Matthew Jonas discussed the psychology of honest marketing, and how a sophisticated approach can yield big results. See what he has to say here!  

There’s little doubt that a well-messaged and sustained public relations campaign can do wonders for franchise validation. While not a traditional “lead-driver” for franchise sales, the benefits of a media mention or two go far beyond that one time “name in the lights.” In his latest contribution to Franchise Expo, our president Matthew Jonas shared some top tips on making a piece  of earned media count in every marketing campaign. See what he said here!  

HOMEWOOD, Ill., May 8, 2017 — The Board of Directors and executive team of iFranchise Group (www.ifranchisegroup.com), a leading franchise consulting firm based in the Chicago area, announced today they have sold their interest in Franchise Dynamics to Executive Decisions Group. As part of the transaction, iFranchise Group and its principals have acquired complete ownership of digital media and public relations agency, TopFire Media. “We believe this new structure will enable each of our companies to concentrate our energies and resources on the core components of our respective business models. Ultimately, it will allow us to work most effectively and in the best interest of all our franchisor clients,” said iFranchise Group President, David Hood. The franchise industry is an immense and ever-evolving sector of the U.S. economy, generating $674 billion in economic output and 2.5 percent of the Gross Domestic Product (GDP), per reports published by the International Franchise Association1. “With

For franchise marketers, LinkedIn is perhaps a yet-to-be fully tapped resource for franchise lead generation. By recent count, it’s home to nearly 470 million profiles just begging to be explored via your franchise opportunity. In his latest contribution to Franchise Expo, our president Matthew Jonas shared his top tips on profile optimization and engagement tactics to transform the business platform into a top lead generator. See what he said here!  

“If you can substitute a competitor’s name for your own and the message is still cohesive, you’ve failed to differentiate your franchise opportunity.” In his latest contribution to Franchising USA, our president Matthew Jonas shared his insights on how to tell the brand story on an emotional and logical level to your preferred franchise buyer, and how all things digital start with strategic messaging. See what he said here!

Understanding how social and SEO go hand in hand is paramount for franchise brands. Yes, it’s just a portion of the overall pie when it comes to lead generation, but as it stands now, Google is running the show. As such, our president Matthew Jonas shared some top tips with Franchise Expo on optimizing social to improve search rankings for potential franchise buyers. Check it out here!  

Quality SEO is one of the most critical components of franchise lead generation, and hiring a professional agency that has the complex know-how of search engine optimization is a sure bet! But, that doesn’t mean there aren’t a few basic tactics the at-home-marketers can’t implement today to put the franchise brand well on its way to quality rankings. Our president Matthew Jonas shared a few of those top tips with Franchise Expo here!  

Forbes Agency Council members work with a diverse set of clients, and share their expertise on everything from marketing to branding and more. This week, our president Matthew Jonas shared his insights and more on how he got started, what he sees as the future of marketing, and how he keeps himself creative and driven as part of TopFire Media. See what he had to say here!

Many workplace experts recommend a customized leadership approach in which bosses adjust their management style to best motivate each individual employee. Our president, Matthew Jonas recently shared his thoughts on managing different motivation levels with Business News Daily, emphasizing the ‘teachable moments’ when it comes to employee development.” See what else he had to say here.

A decade or two ago, advertising in trade publications and local newspapers was all the rage, but nowadays neither option has quite the same power for generating results. Out of the dust of those old, tired strategies came the future of franchise lead generation — the franchise recruiting website. In his latest contribution to Franchise Expo, our president Matthew Jonas discusses how the franchise website is the clearinghouse for all a franchisors marketing efforts. Check it out here.