Understand Your Customers Next, make sure you know your customers so that they’ll be more likely to click on your site and better yet, visit multiple pages. “Research the target audience, know their habits and what they find important in life,” says Matthew Jonas, president of TopFire Media, a digital media firm in Homewood, Ill. that specializes in marketing solutions for franchise organizations. “Learn their needs and wants so that they can be properly reached through the SEO and media strategy. This will produce better quality content that will engage customers and improve rankings.” Sell a Service, Not a Product Once you know your customers wants and needs, speak to them directly. Small businesses may fail in successfully engaging customers online when they only try to sell products, not services. For example, says Jonas: “A dentist tries to sell dental care when he or she should be focused on what

If you went to a party, would you stand in a corner and not talk to anyone? So-called wallflowers do exist, but we can tell you from experience, it’s not that much fun. If you think about it, LinkedIn is like a party. But it’s as if people from all kinds of businesses showed up at the same place. In a gold mine like that, why wouldn’t you want to talk to as many people as possible? Of course, the problem then becomes, how do you start a conversation? With this in mind, we give you 4 steps to stand out when you’re on LinkedIn. 1: Your Profile Whether you are creating a page for a business or yourself, you need that introduction. Write about who you are, what you do, and any skills you may have that you don’t necessarily use every day on the job. Include a picture.

Vector set of flat digital marketing icons. Icon pack includes following themes - pay per click, video marketing, blog management, email marketing, promotion, news, keywording, SEO, mobile marketing

As more and more franchises begin to crop up, it’s important to have a strong marketing strategy in place to gain the interest of franchisees and customers alike.

Marketing concept: Painted red Head With Lightbulb icon on Digital Data Paper background with Hand Drawn Marketing Icons

  Integrated marketing communications has become the newest focus for marketing franchise businesses in the last two years. When creating powerful marketing campaigns for your franchise business, creating an integrated PR, marketing and advertising campaign allows you to dominate your audience’s attention by communicating the same messages across multiple channels. Although integrated marketing communications requires a great deal of diligence, it creates a competitive advantage, setting your company apart from the competition. Here are ways integrated marketing communications can benefit your franchise. 1. Integrated marketing reminds and updates prospective franchisees about your business, assisting them in moving comfortably through the stages of their buying process. 2. Integrated marketing creates consistency and credibility to your messages. When PR, marketing, and social media are not intertwined with one another, it often creates disjointed messages, creating confusion and ambiguity with your audience and most importantly, prospects. 3. Integrated marketing ultimately saves you time

Is Your Website SEO Responsive?

Friday, 24 May 2013 by
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Search Engine Optimization (SEO) is becoming a huge influence on how to effectively market your business.