If you’re looking for a franchise-recruiting site to help take your career goals to the next level, there are a number of important things that you’ll want to keep in mind. Remember that not all franchise-recruiting sites are created equally. When you consider the fact that becoming a part of a franchise is one of the most important steps that you can take in your life, you always want to make sure that you’re doing your due diligence to help find a site that is right for your own personal situation. 1. Evidence of a Solid Business Model Perhaps the most important thing that you’ll want to look for in a franchise-recruiting site is evidence that some type of resilient business model exists for this particular opportunity. This doesn’t necessarily mean that you should always go with a franchise that has been around for decades or that even spells out

Today marks Amazon’s first ever “Christmas in July” celebration, also know as “Prime Day.” This online retailer is scheduled to roll out a super-sized summer savings event, promising bigger deals better than traditional Black Friday and Cyber Monday. Prime Day was announced online a week ago, and since then, big box stores such as Wal-Mart, Best Buy and Target have caught up to this new promotion, quickly hopping onboard with their “Christmas in July” deals. This shows that brick-and-mortar retail stores are becoming smarter and quicker when competing against online retailers. In short, they want to play the same game as the digital giants. Since the advent of e-commerce, brick-and-mortar retailers have struggled to keep up with consumers’ demands for convenient, online shopping. But with the evolution and expansion of e-commerce, brick-and-mortar stores have been able to catch up with sites like Amazon to create a more personalized and engaging

When it comes to developing a comprehensive digital marketing strategy, an effective email marketing campaign is still one of the best tactics to use. For many brands, a solid email marketing campaign can seal the deal in terms of reinforcing key messages and driving website traffic. But, an email campaign is only as effective as its open rate, which can take a direct hit if your overall deliverability is poor. According to Statista, recent data published by cyber security firm Trustwave revealed that 60% of inbound emails in 2014 were spam—meaning that spam filters are working harder to ensure that email users receive safe, solicited content. Knowing what triggers these filters can help any well-meaning email marketer dodge the dark recesses of a spam folder. Get permission Your content will resonate best with those willing to receive it. Make sure that you have every recipient’s permission and that you manage

Public relations is more important to the franchise industry than ever. With so many companies of various kinds out there, franchise businesses need to stand out from the crowd and create a distinctive, positive brand image. Public relations plays a key part to this, and can involve everything from press releases to content marketing campaigns to getting the franchise involved in the community. Often, hiring public relations firms to handle this for franchise companies is the best way to handle this aspect of the business, and firms with special experience with franchises are best for this purpose. It is too easy to get lost in the crowd for most franchise companies. There is a lot of competition out there, and the main company, as well as their franchisees have to go out of their way to make an impression on the public. A professional public relations firm can give a company the

Whether you’re using Facebook for personal use to connect with friends and family, or to engage customers with your brand, we can all agree that Facebook has evolved significantly from a social tool to an effective marketing tool. In just over a decade, this social platform has changed from connecting college students at Harvard University to connecting businesses with their consumers. And, now Facebook is expanding into the publishing world by connecting content to targeted audiences with its recent rollout of Instant Articles. Facebook’s Instant Articles allows publishers to create interactive news articles with fast loading videos, images, interactive maps, etc. for mobile devices. So, what does that mean for PR pros? Since Facebook’s Instant Articles is changing the dynamic of how we read articles, PR pros might have to adapt the way they deliver information to journalists and reporters. Press releases and online media kits might require photos and/or

Have you ever missed something on TV? Or heard of a video clip somewhere online and didn’t know exactly where to find it? If you answered yes, you are in good company. Millions around the world have had this experience and probably gotten a similar response on how to find that video – YouTube it! May marks the 10-year anniversary of YouTube. The first video ever posted, titled “Me at the zoo,” was posted by co-founder Jawad Karim. What may have seemed like a waste of time and energy is now a $40 billion global platform. YouTube, along with other social media channels, have become more important than ever to brands. Some people have launched entire careers through social media channels. For brands, social media can have an equal impact. Social media not only enhances a company’s connection with its customers, it can also enhance traffic to a website. TopFire

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Whether you call it “playing the field,” or just starting “a whole new ballgame,” the National Football League (NFL) is the latest and probably biggest business to enter the digital game. In March, the NFL announced it intends to sell the national distribution rights of a regular season game this year to an Internet company. The October game between the Jacksonville Jaguars and the Buffalo Bills will be broadcast on television in those teams’ home markets, however the rest of the country will only be able to watch online. No distributor has been chosen as of yet, but the announcement alone marks a unique point in business history. A Forbes article quotes panelists of the 2015 CeBIT conference as saying that in the next 5 years, 80 percent of the world’s population will be using smartphones. Which means within that time, 80 percent of the world population will have access

Google’s Mobile Friendly Change

Tuesday, 14 April 2015 by
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Get ready! April 21st Google is making a change. What will be different? For business owners, it could mean losing customers to competitors; but a simple test now could help you in the future. Google’s change relates to its search algorithm. Starting April 21st, websites with mobile configuration errors will be penalized in mobile search results. That could lead to a lower ranking for your website. There are a number of requirements that can result in a lower ranking for your website if they are not followed. Content size, touch elements, flash usage, font size, mobile crawl errors, and faulty redirects are some of the areas where requirements must be met or your website’s search rankings will be penalized. According to statcounter.com, in 2015, more than one-third of all searches worldwide are being done on mobile devices, up almost 10 percent from the previous year and expected to grow significantly

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Let me tell you the story of young love. Beginning almost a decade ago, social media met marketing strategies for businesses, and they’ve remained the hottest couple on the market since. Here are three things to think about when marketing your business on social media in 2015:   Which social media platform is the platform for you? Utilizing every social media platform in a marketing campaign is great, but depending on your business/brand, there may be one that will help you market your business more effectively than another. You may find that being consistently visible on a specific social media platform can help to generate more business than sporadic visibility on a multitude of platforms. Find what works for your brand and go from there.   There is such a thing as “overdoing it” on social media. Being consistent and active on social media is great, but be careful not

9 Social Media No-Nos at a New Job

Thursday, 26 February 2015 by

Tip #2 Don’t delete old colleagues While you may have moved on from your old job, it almost never makes sense to delete old colleagues, according to Matthew Jonas, president of TopFire Media, a Chicago-based digital marketing agency. “Deleting old colleagues can be a sign that you are someone who is prone to burning professional bridges,” Jonas says. “Unless there is a legitimate reason, (like) if the colleague is especially hostile toward you or might somehow sabotage your career through a post, I’d strongly discourage new employees from deleting old colleagues.” In fact, there’s actually a lot of upside to keeping those connections because social media can be such a strong networking tool. “You never know which one of your former colleagues will become your newest team member down the road,” Jonas says. Tip #3 Don’t brag about professional success It’s never been considered a good idea to talk with