Boost Lead Generation with a Content Marketing Strategy
Brands across all industries embrace content marketing as a valuable means for online storytelling. However, this tactic also paves the way for more effective franchise recruiting. Franchisors who tailor a content strategy around the needs and search behaviors of ideal candidates boost their visibility, as well as their chances of attracting quality leads.
What does this mean for the growing franchisor that has a story to tell, but isn’t sure how to tell it? TopFire Media, an award-winning public relations and digital marketing agency, has helped franchisors of all sizes crack the content code.
Here are 3 reasons why this tactic is the perfect gateway to effective recruitment:
A solid content strategy helps you move the right audience to action
Perhaps you’ve found that the prospects that discover your brand within the sunken place of search and request more information tend to be unqualified or underqualified. In our experience, disjointed messaging is the biggest cause for this disconnect. When you develop a content marketing strategy, you can identify what ideal franchise prospects want to hear and tailor your messaging accordingly to attract them.
Content marketing helps franchise prospects find you online
Even the most engaging franchise website is useless if it’s not SEO-friendly. We connect with plenty of franchisors that have dynamic websites and no visitor traffic. Day after day, they habitually type their brand’s name into Google and find it buried beneath those of their competitors. We know that content marketing is the key to boosting website traffic and securing the number one spot on search engine results pages.
Content in action: The TopFire Media approach
At TopFire Media, we use a fully integrated approach, crafting messaging across all campaigns for increased lead generation. We’ve seen this effort play out successfully with plenty of our clients, including a fast-growing youth sports concept. Our team used tailored personas to inform this client’s overall content strategy and craft messaging that would appeal to ideal prospects. We then structured content for paid ads, blog posts and email marketing campaigns around this strategy. Today, with TopFire Media’s help, this brand generates nearly 400 franchise leads per month.
When clients choose us for their content strategy and development needs, they don’t just get a group of writers. Rather, they get an interdisciplinary team of experts, including content strategists, paid ad specialists and social media strategists, who work together to create cross-channel messaging that delivers results. We use natural search behaviors, top keywords, and rich audience personas to craft frequent, targeted content that helps brands get found.
Not sure how your strategy measures up to the competition? Let TopFire Media pinpoint what’s missing, with our FREE digital marketing assessment!
Discover storytelling essentials for franchise lead generation – enjoy a FREE excerpt from “Franchise Your Business”
Learn how to craft your brand’s unique story with a FREE excerpt from iFranchise Group CEO Mark Siebert’s book, “Franchise Your Business.”
Discover how to:
- Identify your brand’s unique value proposition
- Pique the interest of ideal candidates
- Develop an effective franchise marketing strategy
It’s time you developed a brand story worth telling – download your free excerpt today!