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  • 23/02/2017in Latest posts

    5 Common Email Marketing Mistakes – and How to Avoid Them

    There is an art to email marketing. In order to maximize its potential, brands must give ample thought to audience, content and the campaign’s overall objective. When any one of these areas are lacking, brands stand to launch a campaign that garners a high bounce rate – or worse, sits unopened in the dark abyss of an inbox. Looking to improve the p...
  • 23/02/2017in Latest posts

    3 Must-Have Elements for Your Franchise Recruitment Website

    An effective website is the cornerstone of any franchise recruiting strategy, as it’s the primary destination for potential franchisees seeking information about your opportunity. Different from a corporate website, franchise recruitment sites have multiple objectives: Answer preliminary questions about the opportunity Showcase key aspects of your ...
  • 30/09/2016in Latest posts

    Matthew Jonas to Offer Tips for Franchise Lead Generation at Franchise Expo West

    With Franchise Expo West in Denver only a few short weeks away, the TopFire Media team is hard at work prepping for sessions, meet-and-greets and more. If you’re heading to the high country for one of the year’s top franchise shows, make sure to stop by and hear TopFire Media President Matthew Jonas share his expertise and tips for franchise develo...
  • 05/07/2016in Latest posts

    Facebook Advertising for Your Business

    In a world that allows you access information at your fingertips, social media is crucial to be successful in your business. However, it is how you use social media to your advantage as an entrepreneur that will make or break you in the franchise industry. Facebook advertising may be the most effective way to reach your target audience. Facebook ad...
  • 09/02/2016in Latest posts

    Learning From The Best

    Franchising is one of the most important business developments of the last century, and though it uses the shared wisdom of successful business owners to form rock-solid business strategies, it is by no means easy. No one knows that more than iFranchise Group founder and CEO Mark Siebert, who has worked with more than 30 Fortune 2000 companies and ...
  • 04/02/2016in Latest posts

    Make the Most of Your Conference Experience

    Attending industry conferences can be a Catch 22. On one hand, these events offer unique opportunities to connect with prospective clients, business partners and industry leaders, but on the other hand, they can take valuable time away from the action taking place within your office. Because of that, it’s absolutely essential to make the most out o...
  • 20/01/2016in Latest posts

    Four Ways to Strengthen Your Lead Generation

    There’s one question every franchise start-up wants to know: How can I get franchisees to join my system? It’s a burning question for so many franchisors and one that could make or break a business owner’s decision to leap into franchising, especially when considering how many franchise concepts are competing for the same thing — quality leads. So,...
  • 17/11/2015in Latest posts

    The Art of Content Development

    Regardless of the kind of marketing tactics I use, content development should be an integral part, not something separate. In this digital age characterized by fierce competition between companies, proper marketing is impossible without great content. So let me start off with a simple question. Well, maybe it’s an easy one. I’m setting up a company...
  • 08/10/2015in Uncategorized

    5 Ways Franchise Companies Can Make an Online Presence

      There are many franchisees who leave the marketing up to the owner(s) of the parent company.  However, this won’t serve to keep your particular business afloat.  Even if you have the ideal location, you will still be missing out on many opportunities to get new customers through the door if you rely solely on the parent company.  Don’t just ...
  • 31/08/2015in Latest posts

    How Franchise Systems Can Plan Ahead Before A Crisis

    Behind every strong franchise is an effective crisis management team or PR agency. Take Subway, for instance. Ever since the news broke out about how the FBI raided Jared Fogle’s home for child pornography, Subway has made top headlines in almost every major publication week after week. Thank goodness, Subway’s public relations team stepped in imme...
  • 17/08/2015in Latest posts

    5 Things to Look for in a Franchise Recruiting Site

    If you’re looking for a franchise-recruiting site to help take your career goals to the next level, there are a number of important things that you’ll want to keep in mind. Remember that not all franchise-recruiting sites are created equally. When you consider the fact that becoming a part of a franchise is one of the most important ste...
  • 15/07/2015in Latest posts

    Are Brick-and-Mortar Retailers Keeping Up In The Digital Space?

    Today marks Amazon’s first ever “Christmas in July” celebration, also know as “Prime Day.” This online retailer is scheduled to roll out a super-sized summer savings event, promising bigger deals better than traditional Black Friday and Cyber Monday. Prime Day was announced online a week ago, and since then, big box stores such as Wal-Mart, Best Bu...
  • 01/07/2015in Latest posts

    6 in 10 Inbound Emails Are Spam – Make Sure Yours Isn’t Junk

    When it comes to developing a comprehensive digital marketing strategy, an effective email marketing campaign is still one of the best tactics to use. For many brands, a solid email marketing campaign can seal the deal in terms of reinforcing key messages and driving website traffic. But, an email campaign is only as effective as its open rate, whi...
  • 10/06/2015in Latest posts

    How Public Relations Impacts the Franchise Industry

    Public relations is more important to the franchise industry than ever. With so many companies of various kinds out there, franchise businesses need to stand out from the crowd and create a distinctive, positive brand image. Public relations plays a key part to this, and can involve everything from press releases to content marketing campaigns to g...
  • 26/05/2015in Latest posts

    Facebook’s New Instant Articles Raise Questions for PR Pros

    Whether you’re using Facebook for personal use to connect with friends and family, or to engage customers with your brand, we can all agree that Facebook has evolved significantly from a social tool to an effective marketing tool. In just over a decade, this social platform has changed from connecting college students at Harvard University to conne...
  • 01/05/2015in Latest posts

    Happy Birthday to You(Tube), Happy Birthday to Us!

    Have you ever missed something on TV? Or heard of a video clip somewhere online and didn’t know exactly where to find it? If you answered yes, you are in good company. Millions around the world have had this experience and probably gotten a similar response on how to find that video – YouTube it! May marks the 10-year anniversary of YouTube. The fi...
  • 24/04/2015in Latest posts

    The NFL is Going Digital, Are You?

    Whether you call it “playing the field,” or just starting “a whole new ballgame,” the National Football League (NFL) is the latest and probably biggest business to enter the digital game. In March, the NFL announced it intends to sell the national distribution rights of a regular season game this year to an Internet company. The October game betwee...
  • 14/04/2015in Latest posts

    Google’s Mobile Friendly Change

    Get ready! April 21st Google is making a change. What will be different? For business owners, it could mean losing customers to competitors; but a simple test now could help you in the future. Google’s change relates to its search algorithm. Starting April 21st, websites with mobile configuration errors will be penalized in mobile search results. T...
  • 07/04/2015in Latest posts

    Social Media and Marketing Make for One Attractive Couple

    Let me tell you the story of young love. Beginning almost a decade ago, social media met marketing strategies for businesses, and they’ve remained the hottest couple on the market since. Here are three things to think about when marketing your business on social media in 2015:   Which social media platform is the platform for you? Utilizing ev...
  • 26/02/2015in Latest posts

    9 Social Media No-Nos at a New Job

    Tip #2 Don’t delete old colleagues While you may have moved on from your old job, it almost never makes sense to delete old colleagues, according to Matthew Jonas, president of TopFire Media, a Chicago-based digital marketing agency. “Deleting old colleagues can be a sign that you are someone who is prone to burning professional bridges,” Jonas say...
  • 26/02/2015in Latest posts

    Use These Methods to Drive Traffic to Your Small Business Website

    Understand Your Customers Next, make sure you know your customers so that they’ll be more likely to click on your site and better yet, visit multiple pages. “Research the target audience, know their habits and what they find important in life,” says Matthew Jonas, president of TopFire Media, a digital media firm in Homewood, Ill. that specializes i...
  • 20/01/2015in Latest posts

    Standing Out in a Crowd – Things to Consider when Marketing on LinkedIn

    If you went to a party, would you stand in a corner and not talk to anyone? So-called wallflowers do exist, but we can tell you from experience, it’s not that much fun. If you think about it, LinkedIn is like a party. But it’s as if people from all kinds of businesses showed up at the same place. In a gold mine like that, why wouldn’t you want to t...
  • 13/01/2015in Latest posts

    The Importance of Marketing Your Franchise

    As more and more franchises begin to crop up, it’s important to have a strong marketing strategy in place to gain the interest of franchisees and customers alike....
  • 24/05/2013in Latest posts

    The Benefits of Using Integrated Marketing in the Franchising World

      Integrated marketing communications has become the newest focus for marketing franchise businesses in the last two years. When creating powerful marketing campaigns for your franchise business, creating an integrated PR, marketing and advertising campaign allows you to dominate your audience’s attention by communicating the same messages acr...
  • 24/05/2013in Latest posts

    Is Your Website SEO Responsive?

    Search Engine Optimization (SEO) is becoming a huge influence on how to effectively market your business....
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